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PITCH SWITCH: MEDIACOM WINS PSA, MINDSHARE BAGS THEMED ATTRACTIONS, FCB HITS THE ROAD AND OGILVY PAKS UP!
26 Jul
As we close off the month of July, plenty of account movements have taken place across the Malaysia and the Asia Pacific region. Our friends at R3 have put them all in one place for us.
Epson Southeast Asia are now in the hands of We Are Social beginning June while Mindshare Malaysia looks after Themed Attractions Resorts and Hotels and the British Council effective May. Mediacom won big by taking home the global media account for PSA Group, the owner of Peugeot and Citroen.
To see who else won what, check out the tables below:
For the seventh year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year. Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
Speakers with digital domain expertise: • Hando Sinisalu, CEO of Best Market
ing International • Kyoko Yonezawa, Creative Technologist and member of Dentsu Lab Tokyo • Scott Gray, Experience Director, Mirum South Africa
Global Case Studies include: BANKING & INSURANCE: Compare The Market, Advocards, Allianz, Ally Bank, Barclays…. TECHNOLOGY & STARTUPS: Hubspot, Pipedrive, MoveHub…. AUTOMOTIVE: Volkswagen, Volvo, Nissan, etc FMCG: Ariel, Unilever, Snickers… RETAIL: McDonald’s, Harvey Nichols, Zalando…. TRAVEL & TOURISM: Qatar Airways, Transavia, Finland Tourism, Sweden Tourism, KLM…
Each best practice case study is presented based on… Business problem: What is the market situation? Who are the competitors? What is the target audience? What are the main business/marketing challenges? What are the goals? Solutions: What are the consumer insights? What was the creative strategy? What was the media strategy? What were the results of the campaign? Lessons: What other marketers from other countries/other business sectors could learn from this case study? What are the main mistakes to avoid?
The Best of Global Digital Marketing Conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
Date: 14 August, 2017 (Thursday)
Venue: Sime Darby Convention Centre, Kuala Lumpur.
Time: 8.30am – 5.00pm
Book your seats early! Call Ruby on 03-77262588 or [email protected]
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