Blaze Digital bolsters team with new hires

Andy Yap to join as Vice President of Blaze Digital

Blaze Digital has announced new additions to its team. Andy Yap joins as Vice President to lead the team in helping brands understand their true online audience to better target ads based on psychographics, behaviours and buying intention. A seasoned digital specialist with over 15 years of experience in the telecommunications and AdTech space, Andy was leading strategic partnerships and platform solutions for SpotX, a global video ad serving platform, prior to joining Blaze Digital.

Mark Anderson transitions from Astro Radio’s sales to heading sales for Blaze Digital. With over 17 years of experience in content creation and sales, he will now lead client engagement for Blaze Digital, driving innovative digital led marketing solutions for clients. Mark comes with a strong track-record of dealing with clients such as Digi, Shell, Volkswagen and Ford over his 10+ years with Astro.

Jennifer Ding joins Blaze Digital as Head of Programmatic and Inventory Management. In her previous role as Head of Digital Advertising at Karangkraf Media Group, she was responsible for setting up the group’s end-to-end digital advertising solutions. Jennifer has a strong foundation in digital product development and supply-side management and is able to optimise the yield of programmatic inventory. In her new role, Jennifer will be taking lead on establishing Blaze Digital’s programmatic best practices and digital ad operation processes.

“The latest addition will see the team to be more data-focused and adaptive to the rapidly evolving market. The digital ADEX space represents a key opportunity for growth and we have every intention to put together a strong Malaysian digital offering and grow faster than the industry norm. Our team which comprises of highly experienced creative directors, producers and digital marketing experts, is in a strong position to help marketers connect with a growing socially-connected and tech-savvy population,” said TH Chong, Group Director of Astro Media Sales.

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