AGENCY UPDATESREAD MORE

Former CEO of 4As Malaysia releases Press Statement…
17
Jul
billups Reports Massive Revenue Growth and Continued Global Expansion as Brands Increase Global OOH Investment
12
Jul
“Creativity Isn’t a Department. It’s a Way of Thinking,” Amit Sutha, CEO, Publicis Groupe Malaysia
10
Jul
Redefining production for a multi-platform world
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Jul
Shaping the Future: Reda Raad on Redefining Creative Leadership in MENAT
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Jul
Guinness Malaysia Appoints Archetype as PR Agency of Record for 2025
03
Jul
McCann ME Republic Backs Blood Brothers: Bara Naga, Signaling Strategic Leap Into Entertainment-Led Brand Storytelling
03
Jul
Antonio McDonald, KUAMP: “We’re not chasing trends… We drive them.”
03
Jul
Building a future-ready production team
03
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ADVERTISING UPDATESREAD MORE

Malaysia’s PR Shortcut Scam: Credibility Can’t Be Bought Overnight
16
Jul
PR is Not Noise, It’s Nation-Building
16
Jul
‘Share a Coke’ returns… and it’s bigger and better than ever
16
Jul
What Is It Truly Like to Live in an AI Home?
16
Jul
The 2025 Effie Awards Malaysia Announces Its Call For Entries
15
Jul
The NexGen Show Episode 23: My ChatGPT Is Named Marv
14
Jul
DTE Gaming Named Dew Challenge 2025 Champions in Malaysia’s Largest Community MOBA Showdown by Mountain Dew!
14
Jul
Fast, Fresh, Fearless. Unilever’s Sketch Pro AI Power Play for Home Care Creativity
14
Jul
Agencies Must Become Talent Magnets — Not Sweatshops Masked By Ping-Pong Tables
12
Jul

MARKETING UPDATESREAD MORE

From Mega-Merger to Mega-Mess: Kraft Heinz Spins Off Its Past
15
Jul
APPIES Malaysia 2025 Winners Announced!
15
Jul
The 2025 Effie Awards Malaysia Announces Its Call For Entries
15
Jul
KULT: Astro’s Investment in a Culture-First Digital Marketing Venture to Drive Innovation and Audience Resonance
12
Jul
Jill Yeap Is Shaping Tune Talk’s Bold New Chapter
09
Jul
Nurturing the Next Generation: YTL Launches Youth Learning Journey for Staff Children
07
Jul
Jill Yeap Joins Tune Talk as Head of Marketing
07
Jul
Could Malaysia’s ‘The Traitors’ Be Our Next Breakout Reality Hit?
07
Jul
The Official Cannes Lions Wrap-Up 2025
04
Jul

DIGITAL UPDATESREAD MORE

‘AI-Generated’ Labels May Soon Be Law – Is Your Brand Ready for the Age of AI Accountability?
15
Jul
How AI’s Velvet Sundown Fooled the World
14
Jul
Your Newest Customer is an AI Agent — Are You Ready?
08
Jul
AI, Anxiety and the Art of Intimidation: How CEOs Are Using Artificial Intelligence as Corporate Leverage
26
Jun
Trump, TikTok & The Deadline That Never Ends
23
Jun
WhatsApp’s Ad Invasion: Monetising Messaging or Muddling the Medium?
17
Jun
AI Is Gunning for YouTube, And Malaysian Brands Should Cheer!
09
Jun
X Is Toxic, Meta No Better, Fahmi Slams Social Media Titans
03
Jun
Have TikTok’s short videos killed Malaysian TVCs?
03
Jun

OPINION PIECESREAD MORE

Malaysia’s PR Shortcut Scam: Credibility Can’t Be Bought Overnight
16
Jul
PR is Not Noise, It’s Nation-Building
16
Jul
‘AI-Generated’ Labels May Soon Be Law – Is Your Brand Ready for the Age of AI Accountability?
15
Jul
From Mega-Merger to Mega-Mess: Kraft Heinz Spins Off Its Past
15
Jul
Agencies Must Become Talent Magnets — Not Sweatshops Masked By Ping-Pong Tables
12
Jul
“Creativity Isn’t a Department. It’s a Way of Thinking,” Amit Sutha, CEO, Publicis Groupe Malaysia
10
Jul
Jill Yeap Is Shaping Tune Talk’s Bold New Chapter
09
Jul
Your Newest Customer is an AI Agent — Are You Ready?
08
Jul
Could Malaysia’s ‘The Traitors’ Be Our Next Breakout Reality Hit?
07
Jul

SPOTLIGHTREAD MORE

Exclusive Interview with Diana Boo: “Staying agile is key to keeping ahead”
06
May
Exclusive Interview with Alex Goh: “I encourage my team to think like founders”
02
May
Exclusive Interview with Elaine J. Chew: “Innovation doesn’t knock politely”
24
Apr
Exclusive Interview with Izra Izzuddin: “People want to feel seen, involved and understood”
23
Apr
Exclusive Interview with Nina Sharil Khan: “You’ve got to Just Langgar!”
22
Apr
Exclusive Interview with Filipe Lampreia: “Technology can never replace human insight”
21
Apr
Exclusive Interview with Joel Lim: “Being a creator myself means I understand the grind”
18
Apr
From Cultural Curiosity to Strategic Leadership: Filipe Lampreia speaks at Malaysian Marketing Conference 2025
15
Apr
“I Grew My TikTok Channel to 1 Million In 64 days!”: Joel Lim speaks at Malaysian Marketing Conference on May 9
14
Apr

MEDIA UPDATESREAD MORE

Content Forum Welcomes the Formation of the Malaysian Media Council
16
Jul
Online Chaos Fuels False Narratives Amid Real-World Calm in Los Angeles
11
Jun
Paramount Drops WPP Media After Two Decades
10
Jun
The NexGen Show Episode 18: Public Relations or All-Rounder?
09
Jun
Broadsign Unveils Automated In-Advance DOOH Transactions
03
Jun
OMD Wins Under Armour Media Business In APAC
03
Jun
How Ghosts, Guts, and Grandma’s Stories Made Indonesia a Horror Powerhouse and Why Malaysian Filmmakers Should Be Terrified
23
Apr
What Malaysiakini’s Reinstatement of Nantha Kumar Reveals About Brand Integrity in a Distrustful Age
23
Apr
Police Detain Sin Chew Daily’s Editor-In-Chief and Deputy Chief Sub-Editor Over Jalur Gemilang Gaffe
18
Apr

TRAININGREAD MORE

ALL WORKSHOPS & CONFERENCES ARE HRDF CLAIMABLE

09Jul
The APPIES 2025 Festival (2 Days)

The APPIES 2025 Festival (2 Days)

July 9, 2025
RM3,600.00
23Jul
Supercharge Your Creativity Workshop by Kins Lee

Supercharge Your Creativity Workshop by Kins Lee

July 23, 2025
RM2,000.00

AWARDSREAD MORE

09Jul
The APPIES 2025 Entry Submission

The APPIES 2025 Entry Submission

July 9, 2025
RM2,200.00
08Aug
The APPIES 2025 Awards Night (Table Booking)

The APPIES 2025 Awards Night (Table Booking)

August 8, 2025
RM12,000.00
18Aug
Expert's Choice Awards - Merdeka TVC Edition 2025 Submission

Expert’s Choice Awards – Merdeka TVC Edition 2025 Submission

August 18, 2025
RM2,200.00
10Oct
The Dragons 2025 Awards Night (Table Booking)

The Dragons 2025 Awards Night (Table Booking)

October 10, 2025
RM14,000.00

PUBLICATIONS

Former CEO of 4As Malaysia releases Press Statement…
17
Jul
Malaysia’s PR Shortcut Scam: Credibility Can’t Be Bought Overnight
16
Jul
PR is Not Noise, It’s Nation-Building
16
Jul
Content Forum Welcomes the Formation of the Malaysian Media Council
16
Jul
‘Share a Coke’ returns… and it’s bigger and better than ever
16
Jul
What Is It Truly Like to Live in an AI Home?
16
Jul
‘AI-Generated’ Labels May Soon Be Law – Is Your Brand Ready for the Age of AI Accountability?
15
Jul
From Mega-Merger to Mega-Mess: Kraft Heinz Spins Off Its Past
15
Jul
APPIES Malaysia 2025 Winners Announced!
15
Jul
The 2025 Effie Awards Malaysia Announces Its Call For Entries
15
Jul
The NexGen Show Episode 23: My ChatGPT Is Named Marv
14
Jul
DTE Gaming Named Dew Challenge 2025 Champions in Malaysia’s Largest Community MOBA Showdown by Mountain Dew!
14
Jul
How AI’s Velvet Sundown Fooled the World
14
Jul
Fast, Fresh, Fearless. Unilever’s Sketch Pro AI Power Play for Home Care Creativity
14
Jul
KULT: Astro’s Investment in a Culture-First Digital Marketing Venture to Drive Innovation and Audience Resonance
12
Jul
Agencies Must Become Talent Magnets — Not Sweatshops Masked By Ping-Pong Tables
12
Jul
MBCS & Safi Present Malaysia’s Longest Non-Stop Pickleball Marathon
12
Jul
billups Reports Massive Revenue Growth and Continued Global Expansion as Brands Increase Global OOH Investment
12
Jul
“Creativity Isn’t a Department. It’s a Way of Thinking,” Amit Sutha, CEO, Publicis Groupe Malaysia
10
Jul
Jill Yeap Is Shaping Tune Talk’s Bold New Chapter
09
Jul
Your Newest Customer is an AI Agent — Are You Ready?
08
Jul
The Forever Pizza: Pizza Hut & MBCS Preserve One Father’s Touching Moment
08
Jul
Nurturing the Next Generation: YTL Launches Youth Learning Journey for Staff Children
07
Jul
Goodday KidSTART Returns: Malaysia’s Biggest Kidpreneur Programme Is Back!
07
Jul
The NexGen Show Episode 22: The Secret To Speaking Gen Z
07
Jul
Samsung’s Latest Campaign Shows The Hidden Journey of Air Inside Its Cordless Stick Vacuum
07
Jul
Out of Home Global Spend Hits $46.2bn In 2024; WOO Global Expenditure Report Forecasts $49.8bn For 2025
07
Jul
Jill Yeap Joins Tune Talk as Head of Marketing
07
Jul
Could Malaysia’s ‘The Traitors’ Be Our Next Breakout Reality Hit?
07
Jul
Cannes by Foot, by Boat, and by the Glass
05
Jul
Cathay Pacific Dares You to Explore Hong Kong, 1 KM² at a Time
04
Jul
Laugh, Gasp, Trust—From a Used Car Ad?
04
Jul
The Official Cannes Lions Wrap-Up 2025
04
Jul
Redefining production for a multi-platform world
04
Jul
Shaping the Future: Reda Raad on Redefining Creative Leadership in MENAT
04
Jul
Your Marketing IQ will skyrocket in 2 days!
04
Jul
The NexGen Show Episode 21: In-House Culture Shock?!
03
Jul
Squid Game Isn’t Just Breaking Records, It’s Rewriting the Global Marketing Playbook
03
Jul
They Trusted and Lost Everything. Now, their ‘Kisah Benar’ Stories are on TV3
03
Jul
Max the Stress Ball makes an unhinged return in Income Insurance’s latest campaign by BBH Singapore
03
Jul
Guinness Malaysia Appoints Archetype as PR Agency of Record for 2025
03
Jul
McCann ME Republic Backs Blood Brothers: Bara Naga, Signaling Strategic Leap Into Entertainment-Led Brand Storytelling
03
Jul
Antonio McDonald, KUAMP: “We’re not chasing trends… We drive them.”
03
Jul
Building a future-ready production team
03
Jul
Why The APPIES still matters in 2025
02
Jul
Michael Brown, Pinch: The Structuralist
02
Jul
McCann: Building brands that are “impossible to ignore”
02
Jul
Kopi, Kaya, and Closure: The Slow Death of Malaysia’s Heritage Brands
01
Jul
Daud vs Cavallino Rampante: How a Malaysian Energy Drink Bucked Ferrari’s Trademark Claim
01
Jul
Marketing Tomorrow’s Malaysia: Why It’s Time to Visualise—and Sell—a Better Future
01
Jul
The Anti-Algorithm Movement: Why Malaysian Brands Must Market to the Human, Not the Machine
30
Jun
KFC Thailand Wins Historic Gold in Film at Cannes Lions 2025 for ‘Let There Be Cake’
30
Jun
The APPIES Show is on July 9 & 10, book now!
30
Jun
IAA Malaysia Welcomes New 2025-26 Leadership Team
30
Jun
Alliance Bank BizSmart Challenge Launches “The Ultimate Elevator Pitch”, Malaysia’s First Feature-Length SME Business Pitch Film
27
Jun
“Can’t Trust Yourself When Chilli Cheese is Near!”: KFC Thailand Launches an Irresistible and Creative Campaign
27
Jun
Your Brand Isn’t Dying. It’s Just Boring.
26
Jun
AI, Anxiety and the Art of Intimidation: How CEOs Are Using Artificial Intelligence as Corporate Leverage
26
Jun
Brand Engagement Lessons from Makciks, Mat Rempits, and Meme Datuks
26
Jun
Shell Drops Jaws in KL with FOOH Starring Lewis Hamilton
26
Jun
I Am the Creator: Malaysia’s Talent is Turning into Content Powerhouses
25
Jun
Culture Can Cook Rendang. Code Can’t.
25
Jun
How Gen Z is Turning Snacks into Platforms for Culture, Purpose and Belonging
25
Jun
Noah and BBH Singapore put men’s health on the agenda in Hong Kong with ballsy campaign
25
Jun
sooka Celebrates Four Years of Growth with New Features and Exclusive Offers
25
Jun
APPIES FESTIVAL 2025 KEYNOTE SPEAKER CONFIRMED!
25
Jun
Taylor’s New Brand Film Isn’t About Rankings—It’s About a Movement
24
Jun
Bangkit Sepenuh Hati: NESCAFÉ’s Stirring Tribute to Malaysia’s Resilience
24
Jun
Wipro Unza Announces Open Creative Pitch for Key Fragrance and Kids’ Brands
24
Jun
IDOTYOU’s Micro-Dramas are Unstoppable and Unskippable 
24
Jun
When 73% of Malaysians Say “It’s the Economy,” Brands Must Pay Attention
24
Jun
Grand Prix Under Fire: The DM9 Data Drama That’s Roiling Cannes Lions
24
Jun
The NexGen Show Podcast Spotlights 20 Rising Talents
23
Jun
From Waste to Worth, Malaysia’s Ad Industry Must Lead the Food Sustainability Fight
23
Jun
How Malaysia’s Fishermen Integrated Cast a Global Net with Heart, Grit and Gold
23
Jun
Saatchi & Saatchi’s New Creators Showcase Marks 35 Years of Championing Creativity
23
Jun
The SHOUT Group / FCB Shout Wins The Grand Prix At MDA’s D-Awards 2025
23
Jun
APAC Roars at Cannes Lions 2025 Winning a Titanium Lion, 8 Grand Prix, and 22 Golds
23
Jun
COMPOSING THE FUTURE OF HOSPITALITY
23
Jun
DIGITAL FORMATS DOMINATE MALAYSIA’S ADVERTISING ECONOMY
23
Jun
Trump, TikTok & The Deadline That Never Ends
23
Jun
MARKETING Weekender – Issue 440
20
Jun
Labubu’s Mischievous Rise: Monster Marketing Lessons for Global Brands
20
Jun
Forget the Adverts. Tell a Damn Good Micro-Drama.
20
Jun
Cannes Lions 2025: Midweek Mayhem
19
Jun
Customer Service: Fulfilling the Lost Promise of Brands
19
Jun
How a 6-Inch Sandwich Sparked One of Malaysia’s Most Delightfully Unexpected Ad Campaigns
19
Jun
What Happens in Cannes… Goes Viral: The Industry’s Dirty Secret
19
Jun
The Next Great Malaysian Marketer Might Be A Hawker’s Kid With A Cracked Phone
18
Jun
The NexGen Show Episode 19: From Turbulent Trends To Four Minute Deadlines
17
Jun
When Principles Collide with Power
17
Jun
Hakuhodo hired another Dogra.
17
Jun
WhatsApp’s Ad Invasion: Monetising Messaging or Muddling the Medium?
17
Jun
The Glass That Shames the G7: How One Campaign Dared to Dirty Their Water
17
Jun
Sarawak Roadtour with CAM CO-STAR a Showcase for Marketing and Advertising Bus Travel
16
Jun
If Your Campaign Doesn’t Offend Someone, It’s Probably Forgettable
16
Jun
Great Ideas Take Flight: Amex GBT Redefines the Future of Business Travel
16
Jun
Father’s Day Ads That Melt Our Hearts
16
Jun
Sushi King Celebrates Father’s Day with Malaysia’s First Kaiten Belt Card Exhibition
16
Jun
Malaysian Agencies Going Upstream Can Catapult in the Post-AI Age
13
Jun
The Art of Pitching Minus the Bitching
13
Jun
Turn yourself into a toy to support UNICEF #childrightplay
13
Jun
Making Advertising Great Again
12
Jun
Global Pitches Lost. CEOs Fired. Rebates Pocketed. Welcome to the Year Marketing Went Insane.
12
Jun
Malaysian Marketers Thriving Through Storms, Rising Amid Uncertainty
12
Jun
Mars Shifts Orbit, Lands Its US$1.7 Billion Media Account with Publicis
12
Jun
GXBank Teams with Fishermen Integrated to Launch Innovative GX FlexiCredit Campaign
12
Jun
Where is Prashant Kumar?
12
Jun
MANORS and Reebok announce collaboration with provocative campaign by Stink Studios and Director Dan French
12
Jun
Your Story, Their Terms: How to keep and build an audience when your brand needs to pivot
12
Jun
Online Chaos Fuels False Narratives Amid Real-World Calm in Los Angeles
11
Jun
Here’s to the Crazy Young Malaysians Who Dare to Create, Not Just Comply
11
Jun
Sheley Lim Joins Trapper Group as Group Chief Business Officer
11
Jun
The Sick Side of AI
11
Jun
Happydent Brings Its Signature Glow To A New Generation With McCann Worldgroup India
11
Jun
Paramount Drops WPP Media After Two Decades
10
Jun
A Question No AI Can Answer: What is WPP Now?
10
Jun
WPP Reels as CEO Read Resigns and Mars Defects to Publicis
10
Jun
Building creative momentum: A look inside T&P’s production team
10
Jun
APPIES launches instant access to all award-winning campaigns over the years
10
Jun
When Privacy Becomes Policy, Can Brands Stay Silent?
09
Jun
The NexGen Show Episode 18: Public Relations or All-Rounder?
09
Jun
Go Wild: Puma’s Joy-Driven Pivot is Winning Gen Z’s Heart
09
Jun
AI Is Gunning for YouTube, And Malaysian Brands Should Cheer!
09
Jun
Andrew Yeoh Steps Down As TIME dotCom’s Group Head of Marketing
06
Jun
Goodday Milk Launches ‘Kotak Kasih’ in Conjunction with World Milk Day
06
Jun
WPP Launches Open Intelligence: Marketing’s New AI Power Shift
06
Jun
The Creative Director can give your brand spine.
05
Jun