2019 Women’s World Cup campaign film for Qatar Airways - MARKETING Magazine Asia

2019 Women’s World Cup campaign film for Qatar Airways

The FIFA Women’s World Cup in France kicks off on the 7th of June 2019, and Qatar Airways has released a magical campaign to kick it all off.

According to The Drum, Agency 180 Kingsday created the ad titled ‘Our Newest Destination’,which kicks off in Paris on 7 June.

The campaign has a mythical feel to it as a mother tells her daughter an enchanting bedtime story. Everything comes to life after that.

A magical CGI landscape unfolds with giants roaming and has superstars like Neymar Jr featured in it too.

Ben Scott, the director, said that “building this fairy tale world was a brilliant challenge for me and the team…we wanted people to feel the passion, skill and excitement that the tournament will deliver – but in a way you’ve never seen before.”

Kalle Hellzen, executive creative director at 180 Kingsday, added: “this tournament is going to be more incredible than anyone can imagine…we wanted to create a world that could live up to that and take people there in a way that only Qatar Airways can…we crafted a world that inspires and that celebrates the skill of these amazing athletes.”

Source: The Drum

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