Awards Watch 2014

2014 PromaxBDA Asia Awards Windfall For Viacom

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Viacom International Media Networks (VIMN) has won 17 awards at the recently conducted 2014 PromaxBDA Asia Awards in Singapore.

VIMN, a division of Viacom Inc., received the majority of its awards for its programming in the Indian market where it operates through Viacom 18 – Viacom’s joint venture with the Network18 Group. It racked up 8 gold and 6 silver awards through Viacom 18, while winning an additional 3 awards for its transmissions from the rest of Asia.

The three awards for VIMN in the Asian market include a gold award for Comedy Central Asia’s Happy Valentine’s Day (Best Holiday/Seasonal Promo Category), and two silver awards for MTV Asia’s Future Music Festival Asia Contest (Best Interactive Promo Category) and MTV April Fool’s Day Ident (Most Daring Spot Never Seen Category).

In the Malaysian market, Astro won two silver awards for BPL’s ‘How Do You Define’ (Best Sports Promo Category) and ‘Barclays Premier League’ (Best Sports Campaign Category).

“Creativity is hard work. It’s even harder as the world is constantly evolving. With the introduction of new species such as smart TV, second screens and web-based technology, how are we going to evolve our campaigns to reach our audience in an integrated, innovative and awe-inspiring manner?” James Chung, Conference Co-Chair PromaxBDA Asia 2014 had stated on the Promax Asia website in the lead up to the event.

Chung said connecting with a global community of professionals and listening to them while they share their experiences would help prepare participants for “the next phase of creative evolution”.

The PromaxBDA Awards are given out in recognition of achieving excellence in on-air promotions, branding and advertising on programming, media channels or brand platforms. The Awards invited entries from satellite, cable, broadcast/television, radio and associated new media, their agencies and production houses.

VIMN owns a number of popular broadcasting networks and entertainment brands such as MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, among others. Apart from having the rights to broadcast many of VIMN networks in India and operating services such as Vh1, CNBC TV18, CNBC Awaaz, Newswire18,, CNN-IBN, and IBN 7 in the country, Viacom 18’s core market interests include internet, filmed entertainment and mobile content.

Viacom network is spread across 170 countries, reaching over 3.2 billion households globally via its locally programmed TV channels and digital media entities.

Here’s the full list of 2014 PromaxBDA Asia Awards winners, and another that displays the categories won by VIMN:



Gold Award

Best In House Station Image

“HBO SA Defined & Hits Coming Attractions 2014”

Home Box Office (Singapore)

Best Out-Of-House Station Image

“The New SuperSports 123 Idents”

StarHub Cable Vision

Best Movie Promo

“Live It Up”

Bennett, Coleman Company Limited (Romedy NOW)

Best Movie Campaign

“VOD Movies – Colours”

StarHub Cable Vision

Best Drama Promo

“Game of Thrones Season 4 Main Spot”

Home Box Office (Singapore)

Best Drama Campaign

“Doctor Who 50th Anniversary”

BBC Worldwide

Best Sports Promo

“US Open 2014”

StarHub Cable Vision

Best Sports Campaign

“US Open 2014”

StarHub Cable Vision

Best Children’s Promo

“Nick Dekho Dekho Tum Song Promo”

Viacom18 Media

Best Children’s Campaign

“Nick Class Mein Blast”

Viacom18 Media

Best Comedy Promo

“Jolly Good Chaplin”

Bennett, Coleman Company Limited (Romedy NOW)

Best Entertainment/Variety Promo

“Tycoon Talk”

Television Broadcasts Limited

Best Entertainment/Variety Campaign

“KBC 2014 – Launch”

Multi Screen Media

Best Reality Promo

“KBC 2014 – Launch Neighbours”

Multi Screen Media

Best Reality Campaign

“KBC 2014 – Launch Neighbours”

Multi Screen Media

Best Documentary Or Factual Entertainment Promo

National Geographic Channel (Japan) Top Gear USA “Ultimate Car Battle”


FOX International Channel Japan

Best Holiday/Seasonal Promo

“Happy Valentine’s Day”

Comedy Central Asia

Best Leisure & Lifestyle Promo

“Image Promo for Health Planet – Ironman”

PCCW Media Limited \ now TV

Best News/Current Affairs Promo

“Surviving SARS”

Television Broadcasts Limited

Best Special Event Promo

“FOX Tokyo Tower 1000 Zombies Special Event For The Walking Dead S4 Promotion”


FOX International Channel Japan

Best Sound Design

Dallas Buyers Club: “Sinner or Saviour”

Home Box Office (Singapore)

Best Script

Tees “Territories”

Viacom18 Media – Comedy Central India

Best Editing

AXN The International

Sony Pictures Television Networks, Asia

Best Interstitial

“Dinoventures – Velociraptor”

Discovery Networks Asia-Pacific

Best Interactive Promo

“KBC – Call For Entry Promos”

Multi Screen Media

Best Sales & Marketing Presentation

SIZZLE 2014 – ‘Happy Together’

Home Box Office (Singapore)

Best Integrated Marketing Campaign

“SoundTrek Season 1”

NGC Network India

Best Public Service Announcement

“The Earth, Our Home – Earth Day Special”

Home Box Office (Singapore)

Funniest Spot

“Soap-Box Spot”

Viacom18 Media – MTV

Something For Nothing

“Indie Talkies Promo”

Viacom18 Media – MTV

Best Promo Not Using Programme Footage

“CCTV-1 Amazing Chinese Inward Promo”

Shanghai Canxing Culture Communication Co.

Best Sponsor/Brand Integration Spot(S)

“Samsung Note & UNESCO Silk Road – Samarkand”

Discovery Networks Asia-Pacific

Best Outstanding Marketing Initiative

“Be Emergency Ready”

NGC Network India

Most Innovative Use Of Digital

“Anger Management – Destructomatic App”

Viacom18 Media – Comedy Central India

Most Daring Spot

“Yudh Daughter”

Multi Screen Media

App-Titude Award

“Count Your Drinks App”

Viacom18 Media – MTV

Best Viral Promo Or Video

“Koffee with Karan”

Star India

Best On-Air Channel Branding

“Precision, Urgency & Clarity”


Channel NewsAsia, MediaCorp Pte Ltd & TILT Agency

Best On-Air Ident            

“The New SuperSports 123 Idents”

StarHub Cable Vision

Best Programme Title Sequence

“Title Sequence of ‘2014 Sochi Winter Olympic’ Live”

CCTV & Workshop Communications

Best Animation

“Basic Ident: Guns & Motion”

Home Box Office (Singapore)

Best Sting

“25th Golden Melody Awards Nominee Videos”

JL Design

Best Original Logo Design

“Zing Beat Box”

Zee Entertainment Enterprises

Best Print Ad

“Mad Men”

Star India

Best Print Campaign

“Youth Marketing Forum 2014”

Viacom18 Media – MTV

Best Collateral Material

“2014 Disney Calendar”

The Walt Disney Company S.E.A.

Rocket Award

“Clarissa Wee”

Sony Pictures Television Networks, Asia




–          Best Children’s Promo – Nick Dekho Dekho Tum Song Promo

–          Best Children’s Campaign – Nick Class Mein Blast

–          Best Script – Comedy Central Tees “Territories”

–          Funniest Spot – MTV Soap-Box Spot

–          Something for Nothing – Indie Talkies Promo

–          Most Innovative Use of Digital – Anger Management – Destructomatic App

–          App-Titude Award – MTV Count Your Drinks App

–          Best Print Campaign – MTV Youth Marketing Forum 2014


–          Best Comedy Promo – Weekend Stache “P.T.”

–          Best Integrated Marketing Campaign – MTV Sent The Youth In India To Polling Booths (MTV Rock The Vote – RTV)

–          Funniest Spot – The Dot is Sexy – Rock the Vote

–          Something For Nothing – Webbed Season 2 Teaser

–          App-Titude Award – MTV Indies App and Website

–          Best On-Air Ident – MTV Channel Ident


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