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Why judges are really APPIE about April 16 & 17

APPIES Malaysia 2018 judges Noreen Sabrina, Mandy Phang, Schrene Goh tell us what they are looking forward to!

They are counting down three more weeks for the most meaningful marketing festival in Malaysia!

Held on April 16 and 17, the two whole days will be filled with live presentations and rigorous judging by an impressive panel of experienced judges. This will be peppered by some amazing keynote speakers over both days.

MARKETING asked this year’s APPIES Malaysia judges what they will be looking for…

“Unlike other awards shows, the APPIES is not just about the fame,” says  Noreen Sabrina, Head of Brand Communications at Malaysia Digital Economy Corp (MDEC). She believes that whether you’re attending the event as a judge, a campaign presenter or as a participant, the most valuable experience about the event is the knowledge exchanged and gained by all.

“The whole concept of the Live presentation is brilliant and I truly value the opportunity for the audience and judges to question campaign presenters during the Q&A session,” she says.

“Am so curious to see how the campaigns answer business challenges and goals in achieving the intended results beyond the ordinary. Ground-breaking campaigns are the fearless ones that truly disrupt the market. I salute breakthrough thinking!” Noreen shares.

Mandy Phang, Marketing Director of Sunsuria Berhad, points that APPIES Malaysia is a very good platform to recognize and give encouragement to all the great marketing ideas in Malaysia.

“With business conditions in the market getting tougher and highly competitive by the day, original and great marketing ideas are hard to come by. That’s why it’s important to have platforms like these that give recognition for great work.”

Mandy adds that gone were the days where it’s about a big budget to get great creative ideas to stand out. “Effectiveness is key, small can be big and can be explosive.”

“I’ll pay more attention to the ideas and see how they match to the original business and brand objectives. Plus evaluate the effectiveness of the communication,” she says.


appies judges

Find out what your competitors are up to at APPIES Malaysia!


APPIES Malaysia is an annual 2-day Marketing Congress and Awards Festival showcasing, sharing and celebrating the country’s best marketing campaigns. Shortlisted entries will be judged by 30  leaders in the marketing industry who will put the presenters’ knowledge to the test in a unique Live Presentation environment.

Date: 16 & 17 April, 2018

Venue: Grand Ballroom, Eastin Hotel, Petaling Jaya.

Time: 8.30am – 6.00pm

To register, connect with Ruby on 037726 2588,

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