World Watch

There is some scientific truth to how a little drink can help boost creativity—according to Professor Jennifer Wiley of the University of Illinois at Chicago, “a blood alcohol level of 0.075% is optimal for creative problem solving”. 

To help you “reach your creative peak”, Copenhagen-based ad agency CP + B has collaborated with Professor Wiley to create “The Problem Solver”, an Indian Pale Ale that provides a delicious way for one to reach maximum creativity. 

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The 21st century is a fantastic setting for playing oracle, not because it’s any easier to make accurate projections, but because in so many areas of technology and media it feels like we’re already getting a head start on tomorrow. We’re now in the era of Big Data — for every piece of data produced in the history of mankind up to 2010, we’ve produced nine pieces since — and we’re moving into a future of Even Bigger Data.

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The Domestic Trade, Cooperatives and Consumerism ministry has declared that any one selling items online directly via Facebook or Instagram must register themselves with the Companies Commission of Malaysia, else such sale is deemed illegal.

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Imagine enjoying a movie in the comfort of a cozy bed. 

That’s what some moviegoers in Khimki, Russia, are being treated to this month. 

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Global spending on digital advertising is forecast to increase 15 percent next year, buoyed by mobile and social media campaigns, and is projected to equal outlays for television by 2019.

Digital expenditures in 2015 will reach $163 billion, or 30 percent of total ad spending, according to Magna Global, a media research unit of Interpublic Group of Cos. In four years, digital will account for 38 percent of global ad outlays, a proportion as large as TV, which has held the biggest share of spending for more than a decade.

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DAP has rubbished an advertisement deal awarded by the Tourism Ministry to an incinerator company which reportedly failed to deliver two incinerator projects in Pahang on time before this.

Serdang MP Dr Ong Kian Ming questioned the ministry's decision to reward the deal to the company, which had a record of failing to deliver its projects on time and according to specifications.

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In Lima, the notoriously polluted capital of Peru, a retired naval engineer by the name of Jorge Gutierrez has invented a giant air purifier and has placed it in Lima’s district of Jesus Maria.

The giant air purifier has been termed by Gutierrez as a “super tree”, and they include large billboards that act as giant air purifiers, or a filter of sorts, to absorb carbon dioxide and smog.

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