World Watch

There’s never a dull moment at a Cirque du Soleil® show. And it’s been that way since the beginning, back in 1984. With 37 productions in only 31 years...

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From price anchoring to attribute substitution, here are some of the subconscious behaviours that impact marketing and advertising...

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The arrival of Facebook and Twitter appeared to threaten the advertising industry’s very existence. So what happened next?

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Most retailers create store labels; we always created multiple brands," says Kishore Biyani, group CEO, Future Group.

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“At the heart of an effective creative philosophy is the belief that nothing is so powerful as an insight into human nature, what compulsions drive a man, what instincts dominate his action, even though his language so often can camouflage what really motivates him.” Bill Bernbach

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Buku Jalanan is growing in popularity nationwide but it has reportedly been accused of being one of the ‘masterminds’ of an anti-establishment movement influencing youths on how to vote in the 14th general election.

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He had no job, no car, no home of his own. He weighed 567 pounds, and his wife had left him. So Eric Hites started riding a bike from coast to coast.

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