WorldScreen.Com: Asia-Pac Ad Spend Growth Expected to Slow in '09

14 November 2008
While ad revenues in the Asia Pacific are forecast to rise by 5.6 percent to $91.1 billion this year, the rate of growth will drop to 2.5 percent in 2009, according to Media Partners Asia (MPA), rising back up to 6.4 percent in 2010.The 2.5-percent growth rate for 2009, when adspend will reach $93.4 billion, is the lowest growth rate since 2002, MPA says. "Global contagion has clearly hit Asia," said Vivek Couto, the executive director at MPA. "We expect advertising to decline in Japan, Hong Kong and


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