TimesOnline: Asia’s Pru people come knocking

24 November 2008

ANDREW LIAO is pleased with himself. It’s 5pm on a Monday afternoon in a gleaming branch office of Prudential in Petaling Jaya, a smart suburb of Kuala Lumpur. After two hours of negotiations, the 37-year-old salesman has just closed his first big sale of the week.

Liao has two business degrees from universities in Switzerland and New Zealand. Until three years ago he was running bars and restaurants in some of Malaysia’s finest hotels. Selling insurance to the country’s rapidly expanding middle classes, however, has proved much more lucrative.

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