TheSydneyMorningHerald: Pizza and bourbon ad leaves bad taste

24 November 2008

PIZZA chain Domino's is feeling the heat after health authorities called for a ban on its latest advertising campaign, accusing it of marketing alcohol to children.

The Australia-wide campaign promoting the fast food retailer's new "8 meats pizza" features a special barbecue sauce labelled by bourbon brand Jim Beam. Advertising flyers feature a pizza next to a bottle of the sauce with the same name and distinctive logo that appears on the bourbon bottle.

The barbecue sauce bottle in the ad is almost identical to Jim Beam's premixed bourbon products sold in bars, nightclubs and bottle shops.

You don't have permission to view or post comments.
Back to top