TheStar: Local adex slowing down

13 November 2008

PETALING JAYA: Omnicom Media Group (OMG) sees Malaysia’s advertising expenditure (adex) slowing down next year in tandem with the declining global economy.

Asia Pacific director of communication insights Florence Oong said the factors influencing this were concerns of financial uncertainty and weaker consumer spending.

“International brands with exposure in the US market will probably reduce their adex globally and this will affect Malaysia,” she said on Tuesday after releasing the results of OMG’s research on consumers’ purchasing habits in eight countries.

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