Reuters: Omnicom Group Launches Mobile Behavior Agency

03 November 2008
Omnicom Group, an advertising and marketing holding company, said it is launching a new unit called the “Mobile Behavior” agency, which aims to bring together its behavioral targeting expertise with mobile marketing, reports
Omnicom Group, an advertising and marketing holding company, said it is launching a new unit called the “Mobile Behavior” agency, which aims to bring together its behavioral targeting expertise with mobile marketing, reports
MediaPost. The idea is that if advertisers can better understand a consumers’ behavior on the mobile phone, then they can more effectively market to them
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