MediaBistro: BBDO Lost Pepsi to TBWA/Chiat/Day LA

18 November 2008

Pepsi's branding duties in the US have been given to TBWA/Chiat/Day LA, according to a release provided by PepsiCo. The company has removed the responsibility from BBDO, which has provided creative services for nearly half a century.

TBWA/Chiat/Day LA will handle communications for the beverage maker, while Arnell will take over design work. Wait, design? They aren't talking about logos again, are they?

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