MarketingWeb: 10 brand predictions for 2009

04 November 2008
Following the US presidential elections, CoreBrand CEO James R. Gregory gives his 10 predictions for a Brand New 2009.

1. The change of presidents will give the US a much-needed breather from the heated rhetoric of the campaign. It will also give rise to a new reflection of what we are going, where we are going and how we are going to get there as a country.

2. Foreign owned companies operating in the US will begin to leverage their economic strength. Toyota, for example will work aggressively grow market share in light of their financial strength and the domestic producers financial weaknesses.

3. Governments who have invested heavily in our debt and in our companies will flex their muscles. They will be demanding more board representation and insist on more influence on the politics of business.

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