FULL FARE RULING ON AIRLINE ADS

11 November 2008
All over the world, airlines and governments are heeding the call of frustrated consumers for honest, transparent advertising of air fares.

So why is Air Tupperware - sorry, Jetstar - still willfully deceiving consumers?It’s been part of the airline’s culture since Day One. When it started to advertise unbelievably low fares from Sydney to “Melbourne” in the Daily Telegraph newspaper with ‘Avalon’ in brackets - and smaller print. Anyone with a moderate knowledge of Australian geography knows Avalon is not in Melbourne. It is outside Geelong.
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