Clickz: Q3 Online Ad Growth Sliced in Half Since Year Ago

24 November 2008

Online ad revenues are growing, albeit at a steadily slowing rate. The Interactive Advertising Bureau and PricewaterhouseCoopers pegged Q3 2008 Internet ad spending at $5.87 billion. Revenues were roughly even with last quarter, climbing just 2 percent over Q2.

Perhaps more significant, the rate of growth between Q3 2007 and Q3 2008 was less than half that of the same period between '06 and '07. Growth was still considered strong, as online ad dollars rose 25 percent over third quarter 2006 to $5.2 billion in Q3 2007. By comparison, Q3 revenues were up just 11 percent this year.

This year's second quarter revenues grew 12.8 percent over Q2 2007, but actually dropped slightly on a sequential basis.

You don't have permission to view or post comments.
Back to top