BrandRepublic: TV ad spend to fall 30% by 2010

24 November 2008

LONDON - UK TV ad spend is expected to fall by 30% between 2007 and 2010 in real terms, according to a report by Enders Analysis.

The decline is in real terms, which removes the effect of inflation, and is closer to 19% when the changes are measured with inflation included.

By the end of this year, TV ad spend is expected to have fallen to £3.3bn, from £3.5bn last year. By 2009, TV ad spend is predicted to have fallen to £2.9bn and by 2010, to £2.8bn.
You don't have permission to view or post comments.
Back to top