BrandRepublic: Philips admit that advertising is annoying

28 November 2008

I am reading Tim Manners book "Relevance" and he talks about Philips who sponsored an entire episode of CBS 60 minutes and rather than using its media to run ads they donated the minutes back to viewers so that they could enjoy longer news segments.   They repeated something similar with the NBC Nightly News programme.

I have always been in the camp that believes that disruptive advertising is an outdated way of building a relationship with a customer but I have always thought that it would be a long long time before TV commercials became a thing of the past because it is in our nature to hold on to the tried and tested route.   With a brand company like Philips doing this though it is like them saying, "ok everyone, the game's up now ... we admit that interrupting what

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