BrandRepublic: Mobile internet use up 25% as young people make online move

27 November 2008

LONDON - Mobile internet use has skyrocketed in the UK in 2008, growing eight times more than PC-based internet, according to a Nielsen Online study.

From the second to third quarter, mobile internet use increased 25%, from 5.8m to 7.3m users, compared to 3% growth for PC-based internet (34.3m to 35.3m). Mobile internet is increasingly popular among young people, with a quarter of mobile internet users aged 15-24, compared to one-in-eight PC users.

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