BrandRepublic: Carlsberg launches new campaign

26 November 2008
KUALA LUMPUR - Carlsberg has launched a new print campaign “Carlsberg Story” in Malaysia, which is aimed at building awareness of Carlsberg’s brand attributes and specific heritage in the country.

The new campaign, developed by the beer brand's newly appointed creative agency Euro RSCG, will seek to emotionally engage the Malaysian consumers by exploring the beer’s heritage, quality and Danish roots.

“The campaign brings alive the emotional and functional benefits of Carlsberg”, says Ole Nielsen, GM marketing, Carlsberg Brewery Malaysia.

“We put the beer centre-stage and all print executions show very clean and sophisticated shots of the beer and highlight a different attribute from quality to history. The campaign runs to the tagline “Nice One” which reinforces the idea that Carlsberg is a superior choice.”
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