AsiaTravelTips: Visa launches New Travel Focused Advertising Campaign in Asia Pacific

24 November 2008
Visa has launched a new advertising campaign with a travel-focused commercial which recreates the dance made famous by internet celebrity Matt Harding in his self-made quirky video travel diaries. After tickling the funny bones of millions from the internet community for four years, Matt repeats his signature jig in China, Indonesia, Japan, Singapore, the USA and Vietnam - to celebrate how Visa has freed him from the hassle of exchanging cash for each country’s local currency as he travels around the world.

The ‘travel happy’ dance continues in Visa’s second commercial in the campaign, this time by various merchants including cruise operators, hotel and restaurant staff, tour guides, and taxi drivers from China, India, Indonesia, Japan, Singapore and Vietnam, all performing their renditions of Matt’s famous dance. The message is simple – merchants around the world accept Visa, the universal currency that regardless of which part of the world their customers come from, possess.
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