AdvertisingAge: Puma Puts Droga5 in Charge of $100M Global Account

14 November 2008
Sportswear marketer Puma has appointed New York-based Droga5 as lead agency for its more than $100 million global marketing account.
Numerous agencies have historically worked on the business. The move, which was made without an official review, marks the first time Puma is consolidating lead ad duties at a single shop.

Going forward, Droga5 will work closely with Puma's in-house marketing team on a new Puma brand campaign, as well as individual product pushes, which will break next year.
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