What will Paul Stewart talk about at APPIES Malaysia 2018?

April 4, 2018

“Cut out the waste! It’s time to go beyond the truths of half-marketing,” Paul Stewart

Paul is a thinker. Many have called him brilliant.
In the mid-1990s Paul was ANZ Bank’s Chief Economist and became renowned for speaking about the implications of the Asian Financial Crisis for New Zealand.
Paul Stewart (pic) joined the TMI International, a global consulting and training organisation operating in 35 countries. In 2005, he was appointed Global Practice Head for Brand Alignment and oversaw the organisation’s strategic repositioning in the following 3 years.
He co-authored a best-selling international book: Branded Customer Service – the New Competitive Edge (Berrett-Koehler, 2004), which has now been published in around 20 countries and 11 foreign languages.
He has worked with a range of leading international organisations including HSBC (Malaysia), HSBC Amanah, Superpartners (Aust), TMI International, ANZ Banking Group, Morrisons Supermarkets (UK), Land Securities (UK), Kaba (UK), Thomson Reuters (US), and many more.
And he will be at APPIES Malaysia 2018.
On 16 April, Paul will be speaking on how marketing and brand management is changing the new era. Paul stresses the critical importance of the customer experience in building real, sustainable value in brands. He will also be speaking on why your employees should be your number one audience.
“What’s the role of marketing in organisational transformation and innovation? It’s time to go beyond the half-truths of marketing,” said Paul.
Well, what are you waiting for?
APPIES Malaysia 2018 is in less than two weeks!

appies judges
Find out what your competitors are up to at APPIES Malaysia!
32 SENIOR MARKETERS.
56 MARKETING CASE STUDIES.
2 DAYS LIKE AN MBA IN MARKETING!
APPIES Malaysia is an annual 2-day Marketing Congress and Awards Festival showcasing, sharing and celebrating the country’s best marketing campaigns. Shortlisted entries will be judged by 30  leaders in the marketing industry who will put the presenters’ knowledge to the test in a unique Live Presentation environment.
Date: 16 & 17 April, 2018
Venue: Grand Ballroom, Eastin Hotel, Petaling Jaya.
Time: 8.30am – 6.00pm
To register, connect with Ruby on 037726 2588, ruby@adoimagazine.com
For more information of APPIES Malaysia 2018, download the PDF here!

Topics:

ADVERTISEMENT

Join us at TGV Cinemas 1 Utama and gain creative, marketing and advertising insights from the industry’s finest. MARKETING is organizing a screening and creative forum that feature the best of Cannes Lions 2018.

Get inspired by how creativity is a force for business growth, positive change and the greater good of society. Take away key learnings from the winners and discover future trends you can use in your work. The MC2 Awards 2018 winners presentation will also be held at the same event, followed by drinks and a light dinner buffet.

  • Joe Pullos – Director, Spikes Asia festival
  • Ted Lim – Chief Creative Officer, Dentsu Asia-Pacific + Cannes Lions Jury President 2017
  • Gigi Lee – Chief Creative Officer, TBWA\KL (who is also part of the Cannes Lions Jury)
  • Rajay Singh – Founder, Directors Think Tank

Date: 28 January, 2019 (Monday)
Time: 4.30pm – 10.30pm
Venue: TGV Cinemas 1 Utama

For more information, call Ruby or Amira at 03-7726 2588. You can also email them at ruby@adoimagazine.com or amira@adoimagazine.com. Or better yet, book your seat now via online registration here.