The latest new business wins tracked by marketing and research consultant R3 Worldwide in their New Business League came out last week listing the top 10 wins scored by media, creative and digital agencies in Malaysia.
VLT started the year with a bang when they clinched the BMW digital business while Leo Burnett won a regional project for Carlsberg. In March, JWT scored a project assignment with Celcom Planet. M&C Saatchi had triple wins with UEM (Branding) and Sime Darby LPGA in April, and Yonder in June.
On the media front, Universal McCann was tasked with a Malaysian Airlines project in April while Mindshare clinched Pizza Hut and OMD got Beiersdorf a month earlier. Mediacom has been having a busy time as it took over the Celcom/SK Telecom and AEON media business.
* R3’s methodology for New Business League is a compilation of the most recent data supplied by 26 multinational agencies on a monthly basis. The report is balanced against client estimates, Nielsen ADEX (advertising expenditure), discounted to appropriate levels and then converted to revenue estimates.
Update your Digital IQ in one day!
For the fifth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL! The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
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Speakers with digital domain expertise:
- Hando Sinisalu CEO at Best Marketing International
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- Vesa Tujunen Executive Creative Director TBWA\Helsinki
Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
Date: 3 August, 2015 (Monday)
Venue: Grand Ballroom, Sime Darby Convention Centre, Kuala Lumpur.
Time: 9.00am – 5.00pm
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Full details: http://best-marketing.eu/events/my
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