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Uncovering Datalytics: What will be discussed on November 14th

(Marketingmagazine.com.my) – This year’s Malaysian Media Conference (MMC) will feature the brightest minds in the industry who will speak on the issues that matter to the industry.

How to make your data work for you? What creativity’s role in today’s data obsessed world? All those questions and more will be answered on this coming November 14th.
Here are some of the sessions you can look forward too:

Anser UniliverCrafting Magical Consumer Experiences with the Power of Big Data by Anser Aly – Senior Global Brand Manager, Unilever Asia

Anser will be sharing a fresh perspective as a Marketer and end user of Big Data. He will talk about the challenges and opportunities of how Big Data could be effectively deployed as a power tool to attain a competitive advantage in the FMCG Industry.

Anand AsiaMXAre Data & Programmatic Frenemies? Programmatic – good, bad or inevitable by Anand Rego – Head of Programmatic & Analytics, AsiaMX

Beyond the hype and misconceptions, Anand Rego takes a deeper look at why the journey for Programmatic has been a challenge for some yet more than an opportunity for others. An ever evolving media and tech landscape necessitates the need for innovative solutions around all that resultant data. Incorporating a creative approach to data, this presentation reviews opportunities and what it will take to succeed in the journeys ahead.

Lih Ren DigiLars DigiHow will digital and analytics power the next telco growth curve?
By How Lih Ren – Head of iTelco, Digi Telecommunications and Lars Setsaa – Head of Revenue Management and Analytics – Digi Telecommunications

The telco industry is in the midst of a massive transformation and in the centre of it is digitisation and big data analytics.

With the closeness to the customers and access to massive amounts of user data the telcos have many opportunities available. But with the opening up of the telco ecosystem also others want a piece of the pie. Find out how they are preparing themselves to make the most of the new data-driven opportunities.

To find out the full list of speakers and topics which will be discussed at the conference click here

Date: 14 November 2016
Time: 08:30am – 06:00pm

Venue: The Grand Ballroom, Sime Darby Convention Centre Bukit Kiara

Interested in joining or sponsoring the event? Contact: ham@adoimagazine.com

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