American luxury bags and accessories brand Coach has appointed UM as its media agency of record for Asia and across nine markets in the Americas.
The news follows a competitive account review that began in 2016. Billings were not disclosed.
UM will conceptualize and deliver customized media buying and integrated planning services for Coach across nine markets in the Americas and Asia from its office in New York.
“We have such a passion for the Coach brand and are thrilled to become their partner in media and brand connections. Coach is an iconic American brand with a rich heritage of craftsmanship. We look forward to supporting Coach as their brand transformation and fashion credibility continues to gain momentum globally,” said Daryl Lee, Global CEO, UM.
“Our markets around the world are keen to bring the next level of integrated planning and digital and data innovation to Coach.” Daryl added.
“We look forward to working with UM as our media Agency of Record,” said Carlos Becil, Chief Marketing Officer, Coach. “We are excited to see the media integration and creativity that they can bring in support of our global brand transformation.”
Coach now joins UM’s roster of A-List clients which includes BMW, Johnson & Johnson, Coca-Cola and Fiat Chrysler Automobiles.