(marketingmagazine.com.my) – By: Malati Siniah
Last Thursday night Tune Talk posted CCTV footage on its Facebook page highlighting some paranormal activities at their office. A Tune Talk staff member in the video saw papers flying and office chairs moving, an eerie occurrence as he was the only one in the room.
The video which received over 800 thousand views and 12 thousand shares on Facebook sparked plenty of chatter online with some commenters saying,
It’s weird if this happened in Tune Talk’s office, why did Tune Talk post this on their own wall. Wouldn’t they want to hide it? Liyana Jawahir Ahmad Adnan
Nice marketing strategy Tune Talk- Shahrul Izwan Mansor
Fake or no the video certainly got people talking. We spoke to Huey-Ling, Tune Talk’s Head of Marketing to get to the bottom of things.
“What transpired in the video? Well, it was actually an angle for us to promote a FREE Call promotion inspired by the Chinese Hungry Ghost Festival,” she shared while adding that they have been getting plenty of phone calls and emails on their recent posting.
Huey-Ling shared that while they could have run the promo during Halloween, a celebration better known amongst Malaysian Millennials, they wanted to take a different approach with their ‘FREEky Calls’ promotion.
“We wanted to kill 2 birds with one stone by educating Malaysian Millennials of all races on this cultural practice and we did this through carefully orchestrated video and content postings.”
As a follow up to their CCTV footage posting, today the brand released a humorous video featuring several ‘ghosts’ announcing their free calls promotion.
A ‘ghost’ from their latest promotional video
Knowing that the campaign could have backfired Huey-Ling mentioned that in creating the video the team took great lengths in ensuring that it would not offend anyone’s cultural believes.
“In terms of results so far, we’ve had more than 95% of organic shares with many other social media sites ripping our video off to be shared on their own page.”
“We at Tune Talk are a little ‘cray-cray’ when it comes to marketing and communications. Competition in the Telco world is very tough and we strive to stand out by being creatively different and innovative.”
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