(Marketingmagazine.com.my) – Telekom Malaysia Berhad (TM) and Viu, an Over-the-Top (OTT) video-on-demand (VOD) service from Vuclip, a PCCW media company, announced their partnership today with the launch of Viu in Malaysia. Viu is a freemium OTT service and brings to consumers top quality, fresh, localised and personalised content from top studios.
The new OTT service was launched by Tan Sri Zamzamzairani Mohd Isa, Group Chief Executive Officer, TM and Janice Lee, Managing Director, PCCW Media Group, together with Jeremy Kung, Executive Vice President, New Media, TM and Nickhil Jakatdar, Chief Executive Officer, Vuclip.
Commenting on the partnership, Tan Sri Zamzamzairani said: “As the nation’s Convergence Champion, we are excited to be a strategic partner of PCCW, through its media company to bring Viu for the first time here in Malaysia – offering an even wider choice of content and entertainment to our broadband customers nationwide. We are confident that this partnership will enhance the value of the services that we have provided to our customers in addition to the HyppTV service and we believe that content should be made available everywhere and accessible via multiscreen devices, in line with TM’s brand promise of ‘Life Made Easier’.”
“Further to the exciting content available on our HyppTV platform, our broadband customers will be thrilled to enjoy this unique variety of the latest Korean, Chinese, Bollywood, Tamil, Indonesian and Malaysian programmes, as we continue to deliver the best and wholesome entertainment experience to Malaysians,” he added.
Beginning mid-March 2016, TM’s UniFi and Streamyx broadband customers will enjoy access to Viu as part of their subscriptions, in addition to their existing HyppTV service.
Meanwhile, Janice commented: “Viu has been very well received in Hong Kong and Singapore. We expect our launch in Malaysia to be equally successful, especially given our strategic partnership with TM.”
Viu will deliver more than 10,000 hours of premium Asian content in 2016 including Korea’s top broadcasters KBS, MBC, CJ and SBS. This includes 3,700 hours of the latest Korean drama and variety series such as Oh My Venus, Moorim School and Six Flying Dragons, along with classic award winning library shows such as My Love from the Star, The Heirs and the all time favorite The Running Man.
Selected latest Korean dramas will be available subtitled in English after 8 hours of their Korean premiere and in Bahasa Malaysia within 24 hours, to provide a fresh and localised experience to consumers. The abovementioned more than 3,700 hours of new Korean drama and variety for 2016 will be all subtitled in local languages, including English, Bahasa Malaysia and Simplified Chinese.
Additionally, more exciting content will be available from regional and international marquee studios — Primeworks Distribution, Media Prima, MD Entertainment Indonesia, Vision Plus Entertainment, Double Vision, Media Quiz, Huace, Media Asia, Transmedia and Caracol, as Vuclip already has long term partnerships with more than 250 top studios globally.
Viu is offered as a freemium service, with Malaysian viewers having access to thousands of hours of content for free. Consumers can also subscribe to a premium portion of the service which includes an ad free experience, as well as access to additional premium content for RM 10 per month.
Viu is accessible via mobile phones and tablets as well as desktops by downloading the Viu app on Google Play or by typing in www.viu.com on your desktop browser. Available in the Apple App Store soon.
TM looks forward to continue serving customers with its comprehensive suite of offerings, delivering a seamless digital experience and integrated business solutions to meet their lifestyle and business communication needs – towards making “Life and Business Made Easier for a Better Malaysia”.
Mr. Srinivas Bangalore Gangaiah (left) ,Executive Director and Group Managing Director of PCCW with Tan Sri Dato’ Sri Zamzamzairani Mohd Isa, Group Chief Executive Officer, TM
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