Leo Burnett Malaysia recently hosted its 28th Cannes Predictions, showcasing over 20 of the world’s best creative ideas to over 300 guests made up of top clientele, selected media and to inspire future generations of creatives; students from a total of ten tertiary institutes in Klang Valley were invited to attend the screening as well.
The event was held at the Gardens Theatre, Kuala Lumpur where guests were treated to a hot breakfast before we were ushered into the auditorium for the reel.
Tan Kien Eng, CEO of Leo Burnett Malaysia welcomed everyone and informed us that in the spirit of predicting winners and bringing Malaysians the experience of Cannes Lions International Festival of Creativity – the session not only highlighted the world’s top creative ideas but also gave guests the opportunity to vote for their favourite creative work!
“Each year we see creativity being pushed to greater heights by visionaries around the world, producing work that stimulates minds and warms hearts. This year was no exception as each of the work featured, made emotional and intellectual connections with the audiences – one minute they were holding back tears and in the next, they were laughing”, said Tan Kien Eng, CEO of Leo Burnett Malaysia.
“Creativity can be presented in many ways but the ultimate goal is to connect a brand with its audience. The work showcased at this year’s Cannes Predictions raises the creative bar to unprecedented heights as it merges human behavior and brand communications, resulting in real social impact”, Kien Eng went on to say.
Cannes Lions Predictions was the brainchild of The Leo Burnett Global Product Committee, a unique tool of the Leo Burnett Global network established to raise the level of creativity in Leo Burnett’s offices worldwide.
There were a total of 20 contenders featured at screening, here are the seven campaigns that were my favourites, in no particular order. 😉
P&G – Always “#LikeAGirl”
OPTUS – “Clever Buoy”
Samsung Malaysia – “Road to Ramlee”
Geico – “Unskippable: Family/Elevator/High Five”
U.N. World Food Programme – “805 Million Names”
IKEA – “Experience the Power of A Bookbook”
John Lewis – “Monty the Penguin”