(marketingmagazine.com.my) – In promoting the comfort and flexibility of Diesel Jogg Jeans the brand partnered with Shanghai-based agency FRED & FARID to create ‘The Responsive Lookbook’.
When viewing The Responsive Lookbook website, users are able to contort the model on their screen using responsive technology. The agency collaborated with a contortionist for this digital initiative.
When changing the size of your window on the website, a different contortion which perfectly fits the size of your window will appear.
Credits:
Agency: FRED & FARID Shanghai
Client: Diesel
Title of Ad: The Responsive Lookbook
Chief Creative Officers : Fred & Farid
Brand Supervisors: Christophe Archaimbault, Tracy Wang
Agency Supervisors: Claudia Anegon, Adam Nait, Mylene Boutonnet-Tranier
Creative Director: Laurent Leccia
Copywriter: Nix Xiong
Art Director: Laurent Leccia
Agency Producer: Juni Zhu
Digital Agency Producers: Pauline Salendre, Erick Alonso
Production Company: FRED & FARID
Production Company City: Shanghai
Producer: Juni Zhu
Photographer: Pierrick Jegou
Digital Production Company: FRED & FARID
Digital Producers: Pauline Salendre, Erick Alonso
Developer: Yannick Landry
WIN the Content Marketing game
For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.
Featuring the best case studies
The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
Featuring leading award-winning campaigns covering brands from Sony, Buzzfeed, Dell, BBC, The New York Times, P&G and more.
Speakers with digital domain expertise:
• Hando Sinisalu, CEO at Best Marketing International
• Xaviera Ringeling, CEO at ContentChefs
• Mathias Ihle, Founder & CEO at Makai Europe
• Bikram VaskarGangopadhyay, CEO at ibs – Interface Business Solutions
Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
Each case study follows the same format:
Market Background
The Challenge
The Brief
Creative/Media solution
Results
Key Takeaways
Opinions/Discussion
Date: 19 July, 2015 (Tuesday)
Venue: Eastin Hotel, PJ
Time: 8.30am – 5.00pm
Book your seats early: call Ruby on 03-77262588 or email [email protected]
Details: http://best-marketing.eu/events/my
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The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.
