Tim Castree, Global CEO of MEC and GroupM’s ‘NewCo’ has announced that Michelle Achuthan, Managing Director of MEC Malaysia will take on the role of MD of the new combined MEC and Maxus ‘NewCo’ agency in Malaysia when it launches in January 2018.
Michelle has been MEC MD since November 2015. She was previously MD of BBDO Malaysia for 4 and a half years and is a 27-year veteran of the advertising industry, having also worked with leading agencies like Saatchi & Saatchi and J. Walter Thompson.
Tim added, “We’re merging Maxus and MEC to form a brand new billion dollar revenue media content and technology agency, dubbed ‘NewCo’ for now. With such ambition, comes a need for brilliant talent to lead and inspire, and so today’s news is very exciting for us. Under Michelle’s leadership, I am confident that we have the right team in place to truly blend the best of MEC and Maxus and make NewCo Malaysia a formidable future-facing agency.”
31 SENIOR MARKETERS.
54 MARKETING CASE STUDIES.
2 DAYS LIKE AN MBA IN MARKETING!
APPIES Malaysia is an annual 2-day Marketing Congress and Awards Festival showcasing, sharing and celebrating the country’s best marketing campaigns. Shortlisted entries will be judged by 30 leaders in the Marketing industry who will put the presenter’s knowledge to the test in a unique Live Presentation environment.
Date: 6 & 7 July, 2017
Venue: Grand Ballroom, Eastin Hotel, Petaling Jaya.
Time: 8.30am – 6.00pm
To register, connect with Ruby on 0377262588, [email protected], or http://www.appies.com.my/files/Appies17_Conference-RegFORM.pdf
Event PDF: http://www.appies.com.my/files/Appies17_Conference.pdf
MARKETING Magazine is not responsible for the content of external sites.
The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.
