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Step out of traditional marketing: Chris Jaques

Chris Jaques explains why making the marketing shift is vital

The old ways of marketing are no more. The reality is that marketing professionals who want to stay ahead of the game have to embrace the modern methods of marketing.

“Anyone who believes that the old principles of marketing are fit for the purpose of tomorrow are naive,” said Chris.

MARKETING team brings you the first episode of its Marketing Leadership series. This episode features Chris Jaques, CEO of the Reputation Partnership on the importance of embracing modern marketing.

Chris made it abundantly clear that things like brand power, importance of brand loyalty and importance of targeting are losing their places.

Consumers today have taken control of their purchasing power, actively seeking out information that will enable them to make the best decision. Therefore, it is vital the marketing strategy that you’ve set out for 2018 acknowledges this shift.

Interested to know more? Click here to watch the full episode. More Marketing Leadership episodes coming your way!

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