Publicis One has launched Prodigious in Malaysia, the creative solution hub bringing specialist expertise for the production of branded content, video, digital and print.
Prodigious (team picture) helps brands meet the challenges of an increasingly diverse, complex and global media landscape through design, production and delivery of brand content across all channels, using the best tools and workflow processes.
“We have huge ambitions as we launch Prodigious in Malaysia. I am confident with Prodigious, we have the most progressive content production company in Malaysia,” says Head of Production Services, Koh Kiam Seng who will spearhead and lead Prodigious Malaysia.
Tan Kien Eng, CEO of Publicis One Malaysia (picture), adds, “The introduction of Prodigious will better help brands and our clients meet their content production challenges in the current media landscape and economic climate that calls for scaled down marketing budgets. Demand for video, digital and print-led branded content is surging and we aim to bridge the gap by offering clients out of the box creative content production solutions that showcase significantly in quality, in-line with the expectation of creative and of clients.”
Jean-François Valent, CEO, Prodigious worldwide comments, “We are delighted to further extend our presence in APAC with Malaysia. In the past year, we extended our presence across the region in Australia, China, India, Singapore, now Malaysia and soon Japan. This opens new doors to Malaysian clients thanks to our network of 3,000 production experts across 40+ locations worldwide.”