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Ogilvy Germany brings Hitler back to life for Gesicht Zeigen!

Hitler goes social in non-profit organization “Gesicht Zeigen!’s  wake-up call

The Gesicht Zeigen! organisation has collaborated with Ogilvy Germany to come up with a new and provocative video to show exactly what right-wing groups and activists are doing on the net today. The video depicts the Dictator himself, Adolf Hitler his young audience, “…the internet will carry the National Socialist idea across all borders. We will use Twitter, Facebook, and YouTube to find young followers. We will spread the fake news via our portals and we are going to manipulate the search engines to move up in the rankings.”

Below is the video:

“Our goal is to show the dangers of racism and to attract new members to our association because we need more people who will actively engage and act against the right in the public sphere,” added Rebecca Weis, the managing director of Gesicht Zeigen!.

The goal of the organization is to promote respect and tolerance in Germany and to combat racism, anti-Semitism and right-wing violence. With campaigns, training courses, educational work and many events and workshops, the association has been actively working against inhuman ideologies and fighting for an open society since its foundation in 2000.

In this way, the video strikingly illustrates exactly what right-wing groups and activists are doing on the net today. They get into contact first and then try influence and win over young people on social media networks with propaganda in order to get into contact with them and eventually win them over as supporters.

The video was launched on February 5th on the platforms Twitter, Facebook, Vimeo and YouTube which are all frequently used for right-wing propaganda. The goal is to disseminate it virally through online PR support. It will be shown in selected cinemas as well.

“We want to activate and achieve the maximum media attention for this topic. That is why we have let Hitler himself explain the online strategy of the right. No one else can show us the danger more clearly,” explains Stephan Vogel, Creative Director of the agency Ogilvy who created the idea for the spot.


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