MullenLowe Malaysia has been appointed by Tesco to Consolidate Creative And Strategic Duties
Global retail conglomerate Tesco has moved its creative communication duties to MullenLowe Malaysia as its new agency of record.
MullenLowe Malaysia will be responsible for the business following Tesco’s 2 successful campaigns, Tesco’s 16th Anniversary Campaign and Hari Raya Campaign.
MullenLowe Malaysia will be leading the creative execution of all planned marketing campaigns for the next 12 months. The aim for the agency is to create communication that brings to life Tesco global brand expression that resonates with the Malaysian shoppers.
“We are delighted to be working with Tesco as their creative agency partner. Tesco proves to be very interesting as a global brand driven by local insights. It gives MullenLowe the opportunity to create fresh work from the ground up with Tesco. This is another great portfolio for the agency, adding to the streak of wins in the past three months, and certainly builds up the momentum as we head into the second quarter of 2018.” said Adrian Sng, Managing Director of MullenLowe Malaysia.
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