08.15am Registration & Coffee
09.00am Welcome remarks by Organising Chairman
Prof. Harmandar Singh
Briefing and introduction of Moderation Panel
Head of Panel: Timothy Johnson - Senior VP of
Marketing, Product & Partnerships, INTI
International University & Colleges

Panelists:
Tom Hogg - Managing Director Malaysia
of Trade Indy
Malati Siniah - Roving Content Editor

09.10am What has changed, what has not and what
won’t change!

Tai Kam Leong – Head of Branding & Partnerships, Maxis
What makes the media industry in Malaysia tick? What trends to expect in 2018. How are marketers managing with multiple media currencies and digital fraud. What do clients look for in today’s media agency relationship and how does that reflect in the value exchange? How unverified data can kill the industry if left in checked? Who is responsible for the health of the media and marketing industry? Is there a new business model for current media agencies?

09.40am Audience-Powered Questions Session by
Moderation Panel
09.45am Digitalization brought along Adex fueled piracy,fake content and fraud - are we part of the problem?,
Guest Speaker:Ridhuan Sidek-– Chief Digital & Marketing Officer, Astro
10.15am Audience-Powered Questions Session by
Moderation Panel
10.30am Coffee Break
11.00am Spotlight Sessions: MEDIA
(15 mins rapid-fire Q&A with each speaker)

Panelists:
Prashant Kumar – Senior Partner,
ENTROPIA
Ranganathan Somanathan - CEO for
Malaysia & Singapore, Omnicom
Media Group
Marc Woo – Country Business Head
Google Malaysia
Bala Pomaleh - CEO for Malaysia, IPG
Mediabrands

12.10pm DIGITAL: Distraction or Disruption,
Gaurav Bhasin
– CEO, Mudah.my

Everyone has lots of questions about the future.
How can one navigate in this uncertainity?
How smart businesses are winning by ignoring
the noise and focusing on what matters most
How clarity and change can co-exist. What will be the game changers?

12.45pm LUNCH






01.20pm Welcome Back & Cannes Lions
Screening of Global Effective
Media Campaigns 2017
02.00pm Welcome Back
02.10pm What it takes for media to thrive and for
marketers to prosper
Spencer Lee
– Head of Commercial
AirAsia Berhad

How shrinking business margins will cripple the
media and marketing industry. Where does
media discounting stop when marketers
demand transparency? Can media agencies
sustain themselves without today’s big media
owners? Is survival a shared responsibility? Is
the marketer God? Are marketers ignoring the
mass market to their own detriment? How
content will dictate the success of the media
business. Who invests the most in media
ecosystem: agencies, marketers, or consumers?

02.40pm Audience-Powered Questions Session by
Moderation Panel
02.45pm Guest Speaker:
Damien Cummings – Chief Executive Officer
Peoplewave, Singapore

How digital transformation is shaping customer
journey mapping and pushing customer-
experience as the future of brand-building for
Unilever. How the Unilever Foundry will define
new business thinking for future brand growth.
What do current agency models need to
embrace to stay relevant for brands?
How will Artificial Intelligence change everything
we take for granted now. How doing good will
not change in the abyss of digital chaos?

03.15pm Audience-Powered Questions Session by
Moderation Panel
03.30pm Coffee Break
04.00pm Spotlight Sessions: MARKETING
(15 mins rapid-fire Q&A with each speaker)

Panelists:
Mohd Adam Wee Abdullah – – Group
Chief Marketing Officer, CIMB Group
Linda Hassan - Head of Marketing,
Malaysia & Singapore Domino’s
Santharuban Thurai Sundaram – Vice
President of Marketing, Etika Holdings
Lee Lim Meng - Marketing Director
L’Oréal Malaysia Sdn Bhd

05.15pm Learnings of the Day by Moderation Panel Head
Timothy Johnson
05.30pm Close & Thank You.

08.15am Registration & Coffee
09.00am Welcome remarks by Organising Chairman
Prof. Harmandar Singh
Briefing and introduction of Moderation Panel
Head of Panel: Timothy Johnson - Senior VP of
Marketing, Product & Partnerships, INTI
International University & Colleges

Panelists:
Tom Hogg - Managing Director Malaysia
of Trade Indy
Malati Siniah - Roving Content Editor

09.10am What has changed, what has not and what
won’t change!

Tai Kam Leong – Head of Branding & Partnerships, Maxis
What makes the media industry in Malaysia tick? What trends to expect in 2018. How are marketers managing with multiple media currencies and digital fraud. What do clients look for in today’s media agency relationship and how does that reflect in the value exchange? How unverified data can kill the industry if left in checked? Who is responsible for the health of the media and marketing industry? Is there a new business model for current media agencies?

09.40am Audience-Powered Questions Session by
Moderation Panel
09.55am Spotlight Sessions: MARKETING
(15 mins rapid-fire Q&A with each speaker)

Panelists:
Prashant Kumar – Senior Partner,
ENTROPIA
Ranganathan Somanathan - CEO for
Malaysia & Singapore, Omnicom
Media Group
Sajith Sivanandan – MD & Region Head
Malaysia, Philippines, Vietnam & Emerging
Markets Google
Bala Pomaleh - CEO for Malaysia, IPG
Mediabrands

11.00am Coffee Break
11.20am Guest Speaker:
Ridhuan Sidek – Chief Digital & Marketing
Officer, Astro
11.50am Audience-Powered Questions Session by
Moderation Panel
12.10pm DIGITAL: Distraction or Disruption, the
battle for the Consumer’s headspace
Gaurav Bhasin
– CEO, Mudah.my

Everybody is confused about the future. How
smart marketers are winning by ignoring the
noise made by digital and focusing on what
matters most. How disruption can produce
media zombies who rely on the buzz of
emerging technologies to stay in the game. How
clarity and change can co-exist. How Data can
empower marketers instead of disappointing
them. How AI, machine learning and
automation are driving the media business into
content deliverers. Will Influencer Marketing
change the game in 2018?

12.45pm LUNCH
01.20pm Welcome Back & Cannes Lions
Screening of Global Effective
Media Campaigns 2017
02.00pm Welcome Back
02.10pm What it takes for media to thrive and for
marketers to prosper
Spencer Lee
– Head of Commercial
AirAsia Berhad

How shrinking business margins will cripple the
media and marketing industry. Where does
media discounting stop when marketers
demand transparency? Can media agencies
sustain themselves without today’s big media
owners? Is survival a shared responsibility? Is
the marketer God? Are marketers ignoring the
mass market to their own detriment? How
content will dictate the success of the media
business. Who invests the most in media
ecosystem: agencies, marketers, or consumers?

02.40pm Audience-Powered Questions Session by
Moderation Panel
03.00pm Spotlight Sessions: MARKETING
(15 mins rapid-fire Q&A with each speaker)

Panelists:
Mohd Adam Wee Abdullah – – Group
Chief Marketing Officer, CIMB Group
Linda Hassan - Head of Marketing,
Malaysia & Singapore Domino’s
Santharuban Thurai Sundaram – Vice
President of Marketing, Etika Holdings
Lee Lim Meng - Marketing Director
L’Oréal Malaysia Sdn Bhd

04.00pm Coffee Break
04.30pm Guest Speaker:
Digital Transparency is not a Zero Sum Game
Damien Cummings
– Chief Executive Officer Peoplewave,
Singapore

How digital transformation is shaping customer
journey mapping and pushing customer-
experience as the future of brand-building for
Unilever. How the Unilever Foundry will define
new business thinking for future brand growth.
What do current agency models need to
embrace to stay relevant for brands?
How will Artificial Intelligence change everything
we take for granted now. How doing good will
not change in the abyss of digital chaos?

05.00pm Audience-Powered Questions Session by
Moderation Panel
05.30pm Learnings of the Day by Moderation Panel Head
Timothy Johnson
06.00pm Close & Thank You.