Peoplewave to focus on digital marketing with new team members Ariunaa Enkhamgalan and Shaun Yim.
Peoplewave, Asia’s leading HR software company powered by blockchain technology, has announced Micky Lin(pic) as Vice President Marketing.
Micky will be leading the marketing efforts for Peoplewave’s products and its current fundraising (via an initial coin offering).
“Peoplewave is an amazing company solving very real issues for CEOs and HR leaders. This role is a great opportunity to get in on the ground floor of a rapidly growing start-up that has huge ambitions. The company is fast-growing and to support this growth I’m delighted that I have been able to bring on board Ariunaa and Shaun. Peoplewave is a marketing-led company and I’m proud to be able shape our strategy for our new products and international expansion,” said Micky.
She has a Masters of Arts in Digital Management from Hyper Island / Teesside University and is a business graduate from Singapore Management University. As a marketer, she works with stakeholders to develop and execute their marketing plans to achieve these goals. She is a hands-on leader who has worked with a broad spectrum of consumer and corporate businesses ranging from professional services and luxury retail to sporting events.
As one of the founding team members of Marina Bay Sands, Singapore’s iconic integrated resort she was responsible for driving footfall for luxury retailers at The Shoppes at Marina Bay Sands through integrated marketing campaigns, events, and partnerships. In her most recent role at Deloitte, Micky headed the employer branding efforts and led the digital and social media teams to grow the firm’s online presence.
“Coming from a marketing background myself, my standards for great marketing talent is extremely high. That’s why I’ve been so impressed in finding Micky – she’s a high calibre marketing leader with a track record of success in data-driven marketing. Micky has excellent experience in both start-up and large corporations, which brings a much-needed robustness to our marketing processes. Most importantly, she strongly shares my vision of making work fair by putting people in control of their employment and performance data – all on the blockchain,” said Damien Cummings, CEO of Peoplewave.
The marketing team has also expanded with the additional appoints of two Digital Marketing Executives, Ariunaa Enkhamgalan, who joins after running her own e-commerce start-up, and Shaun Yim, who was previously an industry development and marketing executive at the Singapore Retailers Association.