Grey, Initiative, UM, Mediacom, MullenLowe, LB…
According to global consulting firm for marketers and agencies, R3 Worldwide, there was a hive of new biz wins during the month of January heralding market buzz over a normally quiet month.
Grey Group Malaysia has clinched the creative and media business for consumer electronics brand Bose. The media will be handled by Mediacom in Malaysia. This is a global win.
In the meantime, Initiative Malaysia has been awarded the media business with an estimated combined total of more than RM30 million for Marrybrown, Cambert & Nuvanta, Maybank Championship and Loob Holdings (TeaLive).
Universal McCann also scored a significant win with the media account for PruBSN.
And recently, digital marketing agency AdParlor was appointed by TGV Cinemas as their media agency in a seven-agency pitch.
While MullenLowe Malaysia hit the ground running last month with their Malaysia Airports (Niaga) win handling creative and digital duties.
In an interesting twist, the Kohler account for India and China was clinched by a Leo Burnett Malaysia’s storyboard idea recently. “The TVC which involved a production crew from 15 nationalities showcases the international expertise collaborating towards an intriguing piece,” said Peter Oesch, Director Marketing Communication, K&B, Kohler company.
Giant killer PHD Malaysia walked away with four new businesses in January amounting close to RM20 million for Property Guru, Amore Pacific, Ikano Power Center and Resorts World Sentosa.
There’s also talk about new biz pitches in the marketplace for Astro (incumbents Naga DDB Tribal and DVG Web), and Proton, which is said to have more than 10 agencies pitching in.