The Dragons - New Media Categories!

( - Awarded to the campaign which best leverages media to address the marketing communications objectives of a brand or service, Media can include: TV (Free to Air & Cable), Press, Magazines, Online  Portals, Outdoor, Radio, Gaming,  Internet & Film. Apart from Agencies and Client Companies, this Category is also open to Media Owners, Film Producers & Music Producers. 

Agencies and Companies working 
with these Marketing Communication 
disciplines: Advertising, Promotion, Media, 
Activation, Mobile, Experiential, Integration, 
Social Media, Word of Mouth, Interactive, 
Digital, DM, Public Relations, Events & 
Entries submitted must be for campaigns 
which have been operational between 
30 January 2013 and 28 February 2014. 
Entries can be entered in more than one 
Category but the content needs to be 
tailored accordingly to the entry criteria of 
each Category.

Details can be downloaded from
Or the Call for Entries PDF here
LAST YEAR'S WINNERS: Alpha 245, Carat, iProspect, Dentsu, Draftfcb, GO Communications, Grey Worldwide, Long’s Creative, Astana, McCann, OgilvyAction,  OMD, Leo Burnett, Sportswork, TBWA, The Hot Shoe & Company and Universal McCann. 
Full story here:

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