(Marketingmagazine.com.my) - Awarded to the campaign which best leverages media to address the marketing communications objectives of a brand or service, Media can include: TV (Free to Air & Cable), Press, Magazines, Online Portals, Outdoor, Radio, Gaming, Internet & Film. Apart from Agencies and Client Companies, this Category is also open to Media Owners, Film Producers & Music Producers.
WHO CAN ENTER
Agencies and Companies working
with these Marketing Communication
disciplines: Advertising, Promotion, Media,
Activation, Mobile, Experiential, Integration,
Social Media, Word of Mouth, Interactive,
Digital, DM, Public Relations, Events &
Entries submitted must be for campaigns
which have been operational between
30 January 2013 and 28 February 2014.
Entries can be entered in more than one
Category but the content needs to be
tailored accordingly to the entry criteria of
LAST YEAR'S WINNERS: Alpha 245, Carat, iProspect, Dentsu, Draftfcb, GO Communications, Grey Worldwide, Long’s Creative, Astana, McCann, OgilvyAction, OMD, Leo Burnett, Sportswork, TBWA, The Hot Shoe & Company and Universal McCann.