(Marketingmagazine.com.my) - Cathay Cineplex announces appointment of Redberry Ambient – Movie Ads as their new advertising media partner.
As part of Focus Media Network Sdn Bhd (FMN) – a specialised Out Of Home TV (OOH TV) media company that provides audio visual LCD advertising in many different types of premises such as commercial buildings, hypermarkets, cinemas, hotels, apartments, and colleges – Redberry Ambient is aiming to help its clients reach a broader target audience for their products and services in important urban centres of Malaysia.
Being strategically located in the two major cities of Petaling Jaya and Johor Bahru and regarded as a favourite haunt for the higher income movie audience, Cathay Cineplex will be a welcome addition to Redberry Ambient’s footprint in both the Klang Valley and the rapidly expanding southern industrial city. With this new partnership, Redberry Ambient hopes to offer another avenue for its clients to display their advertisements using engaging AV media in premises that provide premium cinematic experience for the discerning movie-goers.
The Cathay Cineplex at eCurve Damansara, Petaling Jaya, with its 16 screens houses the largest number of screens for a movie complex in the city, and can seat 2,472 movie-goers.
Redberry Ambient Managing Director Tho Tuck Woh said, “We are very excited with this new partnership. Cathay cinemas strategic location comes with high traffic and the establishment is extremely popular with young affluent audience”.
FMN is also the exclusive media partner for TGV Cinemas Malaysia and handles the AV media advertising for some major clients at MBO cinemas, LFS cinemas and CGV Cinema.