Astro Revenue Grows 10%

(Marketingmagazine.com.my) - 

Astro Malaysia Holdings Berhad (Astro) has announced its financial results for the nine months of the financial year ending 31 January 2015. Revenue grew by 10% y-o-y to RM3.9bn. 
 
Dato’ Rohana Rozhan, Chief Executive Officer of Astro said, “Astro is now in 62% of Malaysian households, with a total customer base of 4.3mn. Our relevance remains with choices ranging from our free TV, NJOI to Pay-TV, as well as Astro on the Go (AOTG) and OTT. ARPU growth of 3% to RM98.5 was driven by customers’ take-up of value-added services. We saw strong demand for HD service with over 1.9 million subscribers, a 45% increase in Personal Video Recording service to 679k subscribers and a 29% rise in Multi-room customers to 372k. We work towards sustaining this trend with more HD offerings, as well as with our ‘same day’ TV series, which we broadcast as soon as they have premiered in the US, UK and Hong Kong.” 
 
“We are pleased to see phenomenal reception to NJOI, and plan to provide even more discretionary prepaid content and packages to NJOI customers. Consumption of content on all platforms has increased; be it linear, on demand and on AOTG, which has registered over 1.2 million downloads. The IPTV business however, remains challenging as we strive to establish an acceptable broadband service level to our customers.” 
 
“In a soft advertising market, we aim to strengthen our relevance to advertisers by building on ratings mechanism analytics, coupled with growing TV viewership and radio listenership. Astro’s total advertising revenue rose by 4% y-o-y to RM440mn.” 
 
Astro’s Q3FY15 key performance indicators: 
 
 
 
 


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