Serm Teck Choon serves his second term of MDA
The Malaysian Digital Association (MDA) reelected Serm Teck Choon, Malaysia Country Head of CtrlShift, and Nick Drew, Head of Agency of Google Malaysia as the President and Vice-President at the body’s Ninth Annual General Meeting on April 4.
“I’m honoured to be reappointed to helm the MDA for the next two years. There was a hive of activities in the last two years to lift the organisation towards wider recognition in the industry. The MDA’s active involvement in industry matters and the implementation of various programmes have also inspired confidence amongst peer organisations and members,” said Serm.
“I will do my best with the same effort and passion, if not more, to ensure that the trust placed on the newly-elected council is reflected in activities and programmes, such as the successful revival of the d Awards last month, that are carried out under our supervision,” added Serm.
Nick also thanked the support of the members and assured members that the MDA would continue to represent their interests across multiple segments within the industry and stressed the President’s resolve.
“It has been a busy couple of years and we’ve made real headway in getting the MDA front and centre. I’m delighted to be back and looking forward to the work of ensuring the digital community is well represented and catered for in the next two years,” said Nick.
The meeting also appointed Christopher Wee, General Manager (Strategy) of Rev Asia and Yee Wing-Tak, General Manager (Digital Services Unit) of Star Media Group, as the Secretary and Treasurer respectively.
The elected council members are Astro Digital 5, Entropia, GroupM Malaysia, Havas Media, IPG Mediabrands, Media Prima Digital, Mudah.my, OMD and Sizmek.
Serm added that the MDA’s flagship projects and activities, such as Digital Wednesday, would continually be improved in the next two years. The association launched the MDA School programme and released best practices report in September 2016 to provide applicable training and resource to talent in the industry to increase their knowledge level and keep them abreast of the digital ecosystem.
In November of the same year, the MDA teamed up with the Interactive Advertising Bureau (IAB) Singapore again to present the Programmatic and Mobile Training Event, featuring many regional experts who shared their knowledge in key areas of these two fields.
In late March of this year, the MDA successfully revived the d Awards, which celebrate and appreciate the best innovative works in developing digital products, designing and execution of digital marketing campaigns and the talent that made it possible. These activities, Serm stressed, would continue to add value to the industry and answer the needs of the market.