Subway has appointed McCann Worldgroup as its regional agency of record after a competitive multi-agency pitch.
The agency network will help Subway achieve its overall brand transformation goals, with a focus on delivering integrated communications driving relevance and emotional connections.
McCann Worldgroup will deliver creative and digital solutions with the business led from the network’s Singapore office.
Mandy Mak, Regional Marketing Director for Subway Asia Pacific, commented, “McCann Worldgroup impressed us with the strength of their creative approach and in-depth understanding of millennials across Asia Pacific.”
“McCann Worldgroup has millennials’ programmes embedded in several of our Asia offices and is well-known for our ‘Truth About Youth’ study that rolled-out across 9 APAC markets last year,” added Nick Handel, CEO of McCann Worldgroup Singapore.