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M&C Saatchi opens in Indonesia

Anish Daryani to spearhead agency operations in Jakarta

From left: Elki Hendria, Anish Daryani and Dami Sidharta

M&C Saatchi has commenced its operations in Indonesia with immediate effect.

This would mean Indonesia will be M&C Saatchi’s 27th office. The office in Indonesia will also serve to complement the existing operations in Malaysia and Singapore.

The network has partnered with Mr Anish Daryani for the launch in Indonesia. With 15 years of advertising experience in India, Kenya, Nigeria, Vietnam and Indonesia, Anish has been working in Indonesia for the past 2 years.

“Indonesia is a stable economy that has performed consistently over the past several years. With indigenous home-grown businesses driving the economy, this was just the right time for M&C Saatchi to launch in Indonesia,” said Anish.

Anish further added that along with M&C Saatchi, other specialist brands from the network will also be launched. These include LIDA, the CRM and big data analytics agency; M&C Saatchi Mobile, the specialist mobile ad performance and services agency; and Bohemia, the specialist performance marketing agency which was acquired by M&C Saatchi in Australia.

Anish has many awards to his credit; in 2016, he was voted Campaign Asia’s 40 Under 40 advertising and marketing professionals to watch. His other awards include a Cannes Gold (2014), AMES (now Tangrams) Platinum & Best-in-Show (2014), Asia Pac Awards (2011, 2014), One Show (2010), D&AD (2010) and The ABBY’s (2008-2010).

Anish will manage the M&C Saatchi Indonesia operations as Founding Partner and President Director. Other founding members of the agency in Indonesia include Dami Sidharta (Executive Creative Director) and Elki Hendria (Executive Planning Director).

“Our strategy is simple, find top talent in key markets and give it the freedom, responsibility and backing to flourish. Brutal Simplicity of Thought and an entrepreneurial spirit have been the key to M&C Saatchi outperforming the market,” said Moray McLennan, Global CEO, M&C Saatchi.

 


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