(marketingmagazine.com.my) – As a follow up to its award-winning film ‘The Last Kite-Maker’, which won YouTube’s Ad of The Year 2016 Maxis 4G Films has once again teamed up with Ensemble and Mojo Films for its latest Chinese New Year reunion film.
Inspired by true stories, the ‘The 50-year Promise’ hopes to encourage Malaysians to reconnect, reunite and capture lost years with family and friends this Chinese New Year, no matter how far apart or how long they’ve not seen each other, using the Internet.
“At Maxis, we want to see new technology platforms like LIVE videos empower everyone, regardless of age. The Internet isn’t just a place for millennials, but can also offer to create powerful experiences for everybody,” said Sulin Lau, Maxis’ Head of Marketing Services.
“Facebook tells us people spend 3x more time watching LIVE videos vs. non-live ones, making it a fantastic tool for anyone to spread a message. We hope this CNY film shows the power of LIVE video in a fresh and very human way, and also demonstrate the difference between an okayish 4G network and a great one like Maxis 4G,” she adds.
‘The 50-year Promise’ marks the third in the series of Maxis 4G films. Last year, Maxis released two films, ‘The Road Trip’ the award-winning Merdeka-themed ‘The Last Kite Maker’, which was awarded the three YouTube Ads Awards 2016 including YouTube Ad of the Year.
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