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Malaysia’s VLT forays into Sri Lanka

From Left: Aravinda Lokuge- Chairman Trumps Solutions, Nadeeka Lokuge- Managing Director Trumps Solutions, Adrian Lim- CEO VLT, Imasha Fernando- Head of Digital Advertising and Marketing – Trumps VLT Sri Lanka

One of Sri Lanka’s trending advertising agencies, Trumps Solutions (PVT.) Ltd., has joined hands with VLT, Southeast Asia’s and Malaysia’s leading digital independent.

VLT will offer Sri Lankan startups, businesses and brands an integrated design, technology & innovation as well as brand solution with content, media and PR.

Further, VLT will offer its expertise and content specialists to serve both Trumps’s clients and explore new opportunities afforded by the new integrated offering.

This provides the services from the spectrum of product or brand inception to go-to-market.

“We are thrilled to have our first presence in South Asia created with Trumps in Colombo. We have been looking at growing economies and Sri Lanka has poised itself to be ahead of other countries in the South Asian region,” said Adrian Lim, CEO of VLT.

Sri Lanka has seen an increase in technology startups activities as well as a demand in deeper need for experiences by consumers.

Trumps Solutions strongly believes the true integration in an advertising campaign demands the innovation & technology to deliver digital experiences for an effective reach.

Speaking of the new venture, Nadeeka Kumarihami, CEO of Trumps Solutions (Pvt) Ltd, said, “We entered into this partnership after foreseeing the future.  We wish to be ahead of the industry and step away from the conventional mediums of traditional advertising. Digital Marketing is the next big thing in the advertising industry.”

Adrian added, “We are proud to be able to share our experience growing some of the local and world’s best brands with our new partners there.”

“We are particularly excited to see how the digital capabilities demand is growing in this region. We see a huge growth in the digital startup and innovation space.”

For a young creative agency, Trumps Solutions’ achievements surpass their peers and classed amongst the only 7 Effie Gold Winners of Sri Lanka to date. Trumps has won over the trust of many promising brands such as Singer Sri Lanka, Watawala Tea Ceylon and Siyapatha Finance to name a few.

VLT is a digital firm that creates experiences that make people’s lives better, on behalf of brands by integrating strategy, creative, technology and content capabilities, with an interdisciplinary team of over 70 thinkers, creators and makers.

In the last 4 years, VLT has been recognized 25 times over as “Agency of the Year”, including being named Campaign Asia’s Southeast Asia Independent Agency of the Year and Malaysia Digital Agency of the Year in 2013-2016.

Imasha Fernando, Head of Digital Advertising and Marketing at Trumps-VLT stated, “As marketers in Sri Lanka we have a long way to go in terms of digital marketing. A partnership with an agency such as VLT would provide us the know-how and the technology to cater to our clients better with the latest innovations in the industry.”

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