(Marketingmagazine.com.my) – Football Association of Malaysia (FAM) and MP & Silva announced the launch of a new international age-group football tournament with Malaysia the inaugural host country of the Nations Cup.
Organised by leading sports agency MP & Silva, the Nations Cup aims to be an annual tournament that provides high-quality competition for national football teams in Asia.
With the goal of promoting international football in the region, the Nations Cup will complement the current international football calendar leading up to the Southeast Asia Games in 2017.
The first edition will take place on 3 & 5 June 2016 at Malacca’s Hang Jebat Stadium, and feature Under-21 teams where Malaysia will play host to Thailand, the current SEA Games football champion, neighbours Singapore and bronze-medallists, Vietnam.
The top two teams will advance to the final after the conclusion of the preliminary round matches.
Fans in Asia can expect to witness the rise of up-and-coming football stars in action as a preview to the 2016 AFF Suzuki Cup and South-east Asia Games 2017 that will be held in Kuala Lumpur.
FAM (Football Association of Malaysia) General Secretary, Datuk Hamidin Amin, said: “The Nations Cup will be of great challenge to our national team.
“The players will face strong opposition especially from Thailand, Vietnam and Singapore, which is part of the team’s preparation for the SEA Games. This tournament is just the beginning in our plans for the national team.”
Said Beatrice Lee, MP & Silva’s Managing Director, Asia Pacific, “The Nations Cup is more than just a regional football tournament. We view this as MP & Silva’s long-term investment in the region to cultivate the spirit of competitive football from a young age.
“Football has a legacy longer than any sport, and we are proud of this initiative to ensure that the sport continues to grow in Asia.”
Football Association of Singapore President Zainudin Nordin,said: “We are pleased to announce our participation in the Nations Cup, which offers our youth development squad the opportunities we are looking at to compete and graduate to the elite level.
“It is important for our National Teams, including age-group National Teams, to participate in more international matches and quadrangular competitions which will allow our players to obtain the required level of international exposure.”
Said Pol. Gen. Somyot Poompanmoung, Football Association of Thailand’s President, “We are pleased to be involved in the first Nations Cup, which offers our youth development squad the opportunity to compete and graduate to the elite level.
“Our technical team welcomes the additional exposure at an international event for our under-21 team and we hope to be part of it on a regular basis in the future.”
According to Lê Hùng D ũng, Vietnam Football Association President, “Asia needs more tournaments like the Nations Cup to develop budding footballers.
“This is a great opportunity for our players to show why they deserve a call-up to the senior team and it is integral that our young players are exposed to the different footballing styles from a young age as it helps to develop their football acumen.”
Enter the prestigious APPIES Malaysia Marketing Awards today!
Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.
Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:
1. Consumer Durables
2. Consumer Services
3. Food and Beverage
4. Non-food FMCG
5. Business Services
6. Government, Cultural, Social and Environmental campaigns.
Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM,
Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have
all won at the APPIES over the years. Will your Brand or Agency be next?
Download details and your Entry Kit here:
Closing Date: 31 March, 2016
All entries are to be submitted to [email protected] via file transfer protocol.
MARKETING Magazine is not responsible for the content of external sites.
The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.
