BY: Malati Siniah
The fourth and final day of AdFest ended on a sweet note for Malaysia with Naga DDB picking up a silver award for Film Lotus under the category ‘Internet Film: Public services & cause appeals’ at the festival’s final awards night.
The winning campaign, ‘The Sickest Mannequin Challenge’ was a public service announcement done by the agency for a local NGO Protect and Save the Children to bring to light the issue of child abuse and sex trafficking.
There were seven other finalists in this category and only two awards were given out. The gold award went to JWT Sydney for its campaign, ‘The Lucky Ones’. The initiative was done to raise awareness for Parkinson’s Disease, and prompt donations in the lead up to World Parkinson’s Day.
Out of the 12 finalists, the 20th AdFest ended with a medal tally of 6 metals for Malaysia. Although we did not manage to beat last year’s tally of 8 metals, this year Malaysia took home more silver awards then the 2 won last year.
Check out the full list of this year’s winners below:
1) Film Craft Lotus Category
DIRECTING
| Entry Title | Brand | Agency | Entering Company | Award |
| BLAST OFF | LAZADA GROUP (E-CART SERVICES MALAYSIA SDN. BHD.) | LEO BURNETT MALAYSIA | DIRECTORS THINK TANK SDN BHD | SILVER |
| SISTERS | ALLIANZ | OGILVY & MATHER KUALA LUMPUR | DIRECTORS THINK TANK SDN BHD | BRONZE |
| RUBBER BOY |
PETROLIAM NASIONAL BERHAD (PETRONAS |
LEO BURNETT MALAYSIA | RESERVOIR WORLD SDN BHD | BRONZE |
ORIGINAL MUSIC SCORE
| Entry Title | Brand | Agency | Entering Company | Award |
| BLAST OFF | LAZADA GROUP (E-CART SERVICES MALAYSIA SDN. BHD.) | DIRECTORS THINK TANK SDN BHD | SILVER |
3) NEW DIRECTOR LOTUS Category
INTERNET FILM
| Entry Title | Brand | Agency | Entering Company | Award |
| RUBBER BOY | PETRONAS | LEO BURNETT MALAYSIA | RESERVOIR WORLD SDN BHD SDN BHD | SILVER |
4) FILM LOTUS Category
INTERNET FILM: PUBLIC SERVICES & CAUSE APPEALS
| Entry Title | Brand | Agency | Entering Company | Award |
| THE SICKEST MANNEQUIN CHALLENGE | PUBLIC SERVICE ANNOUNCEMEMNT | NAGA DDB TRIBAL | NAGA DDB TRIBAL SDN BHD | SILVER |
The 20th ADFEST wrapped up this year’s four-day Festival with an Awards Presentation at PEACH, Royal Cliff Hotels Group in Pattaya, Thailand on Saturday, 25th March 2017.
Close to 1200 delegates from 69 cities in total attended the advertising creativity festival, and soaked up after international speaker sessions, breakout workshops, networking events and the huge exhibition of 3,011entries across 18 awards categories.
Jimmy Lam, President of ADFEST shared, “We are very fortunate this year to have an extremely diligent group of Juries judging the ADFEST Lotus Awards. Every individual, but especially the Super Eight panel of Jury Presidents committed their time and really went the extra mile to ensure that the award results were fair and the outcome was something they could be proud of. We truly appreciate their efforts and their commitment to making ADFEST a respected festival of note on the world stage.”
FAME STARTS HERE: APPIES Malaysia 2017 Open for Entries
Win at the APPIES and shine for the rest of the year!
Almost all of last year’s winners for APPIES Malaysia went on to win big in regional and global awards shows which is why we are bringing back Malaysia’s “TED for Marketing” for its second year!
Your campaign will be judged by over 25 leaders in the Marketing industry who will put your knowledge to the test in a unique Live Presentation environment.
Our 2016 winners pitched their cases to key decision makers from Shell Malaysia, Huawei, CIMB and more!
This year’s judging panel will be equally if not more dynamic and leading the panel will be APPIES Malaysia’s Chief Judge Rakesh Mohan – Chairman of Unilever Malaysia, Singapore, Myanmar, Cambodia & Laos.
So what are you waiting for send in your entries today!
Entrant campaigns must have run between April 2016 and April 2017 in any of these six categories – consumer durables, consumer services, food and beverage, non-foo
d FMCG, business services, as well as government, cultural, social and environmental campaigns.
All entries should reach us before the closing deadline of 30th April 2017. For further details on this year’s APPIES Malaysia click here or visit www.appies.com.my
This year’s APPIES Malaysia will be held at Eastin Hotel on June 1st & 2nd.
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The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.
