Kohler India and China account swept away by Leo Burnett Malaysia’s storyboard
Leo Burnett Malaysia was awarded the Kohler India account.
The storyboard was shared internally within the Kohler marketing team. Kohler China was swept away by the storyline and decided to adopt the same TVC to promote their Exquisite Collection in China.
“This has been an exciting and tremendous opportunity for Leo Burnett Malaysia knowing that our idea has impressed both the India and China clients,” stated Iska Hashim, Group Creative Director of Leo Burnett Malaysia.
“The TVC which involved a production crew from 15 nationalities including, South Africa, Malaysia, and Thailand depicts the global touch as it showcases the international expertise collaborating towards an intriguing piece,” said Peter Oesch, Director Marketing Communication, K&B, Kohler company
Here is the video for Kohler India:
The creative idea which attracted the China team showcased a video of a crime scene on screen where detectives are frantically trying to figure out what was stolen by a burglar, following a break-in into the mayor’s house. After investigation, it is discovered that a faucet with the new PVD finish was stolen from the bathroom. The closing scene for the India Kohler TVC shows a woman burglar fixing the PVD faucet into her own gallery collection of Kohler’s faucets with PVD finishes in all four colours.
China Kohler decided to change the closing scene by showcasing Kohler’s faucet being placed in the bathroom with Kohler’s Exquisite Collection.
As part of the campaign, Kohler India’s TVCs was showcased on their Facebook and YouTube channel, garnering more than 2.5million views. Kohler China’s TVC was posted on WeChat and a microsite that featured a lucky draw enticing visitors with an opportunity to win prizes upon solving the case of the missing faucet.